Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Beats’ Multiverse of Kendall Jenners: The Most Expensive Ctrl+C, Ctrl+V in Headphone History
Beats’ new campaign with a 'multiverse' of Kendall Jenners isn’t innovation—it’s influencer cloning by spreadsheet, and everyone knows
Devamı →Taboola’s Realize ID: A New Low in the Adtech Surveillance Olympics
Taboola’s new Realize ID is just the latest in a long line of adtech grifts—another tracking gimmick dressed up as innovation, with your privacy on the
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Site Migration? Paid Search Still Gets the Sloppy Seconds—And That’s Killing Your ROI
Site migrations are a bloodbath for paid search. While SEO gets all the playbooks, PPC is left to burn through budgets and broken links—unless you step
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Squarespace's AI SEO Suite Is a Paid Illusion—Stop Buying This Nothingburger
Squarespace launched its new AI SEO Suite on May 22, 2024, but it’s little more than a shiny template generator. Don’t fall for it.
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IAB’s ‘Agentic’ Ad Buying Standards: Who’s Ready To Admit the Emperor Has No Algorithm?
IAB’s new ad buying standards look impressive on paper, but unless you can audit the algorithm, it’s just another fig leaf for the AI ad
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X Finally Admits to Shadowbanning—But Good Luck Decoding Their ‘Transparency’ Report
X’s new 'transparency' report is just another maze of vague penalties and empty buzzwords. Don’t be fooled: the real rules are still
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Chili’s Wants a Bite of Taco Bell—Here’s Why That’s a Dangerous Game
Chili’s is gunning for Mexican QSRs like Taco Bell, but their investor day pitch reeks of desperation, not strategy. This isn’t a pivot—it’s
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Ryanair’s CEO to Passenger: ‘Delusional’—When PR Strategy Is Just Public Mockery
Ryanair’s CEO just called a passenger 'delusional'—publicly. It’s not just a PR strategy. It’s a symptom of a business culture that rewards
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Eric Shawn’s 9/11 Fallout: The Newsroom’s Dirty Secret About Reporter Health Costs
Fox News’ Eric Shawn is still paying for his 9/11 coverage—literally and physically. Newsrooms love the hero narrative, but they’re allergic to footing the
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CBS Evening News Bags Rare Ratings Win While NBC and ABC Phone It In
CBS Evening News managed rare audience growth last week, but don’t believe the comeback hype—network news is just losing slower than
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Molson Coors Finally Realizes Nobody Under 40 Watches TV: Creator-First Pivot Pays Off Fast
Molson Coors ditched its fossilized TV-era playbook, handed the reins to creators, and quadrupled engagement. The rest of the industry? Still
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AI Is Exposing Just How Useless Half Your In-House Marketing Team Actually Is
AI isn’t just coming for lazy agencies—it’s coming for your in-house team, too. If your marketing squad can’t outpace a chatbot, prepare for
Devamı →AI Ad Spend Surges—Not Because AI Is Smart, But Because Marketers Are Lazy
Ad spend is surging, but not because AI is magic—it’s because marketers are outsourcing strategy to black-box algorithms and calling it
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CMOs, Stop Hiding Behind Vanity Metrics—It's Time to Own the Damn Business Outcomes
CMOs have become puppet masters of vanity metrics instead of business leaders. It's time to own profit and retention, not just
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Google’s 2026 Q3 Core Update Obliterates Jasper, SurferSEO, And The AI Grift
On August 13, 2026, Google’s Q3 Core Update torched content mills by vaporizing 79% of indexed AI-first pages. Jasper and SurferSEO users, enjoy your traffic cliff.
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Ad Spend Is Surging—But Google’s MMM AI Is Another Sleight of Hand
Ad spend is up, but Google’s AI-powered MMM is just another black box, not a breakthrough. Time to demand actual transparency—not more algorithmic snake
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Another 'AI Dashboard' Masterclass? Here’s Why Most of Them Are a Waste of Your Time
Another season, another overpriced 'AI dashboard' webinar promising the world. Here’s why most are smoke and mirrors—and what actually
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Strava Didn’t Become a Dumpster Fire: Why They’re Still Winning While Every Other Fitness App Implodes
Strava’s secret? Ignore the grift, stick to the core. While other fitness apps drown in bloat, Strava’s simplicity keeps them on top—and
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