Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Primark’s E-Com Pivot: Cheap Chic Meets the Last-Mile Grind – And ‘Redefining Value’ Is Just Marketing BS
Primark’s ‘redefining value’ home delivery push is classic retail spin. The real story: digital lag, margin pain, and a scramble to catch up with faster
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Sony Just Blew Up WPP’s Whistleblower Defense—And the Agency Industry’s Dirty Laundry Is About to Air
Sony just torpedoed WPP’s efforts to bury a whistleblower case, handing over internal rebate probe docs and threatening the industry’s entire dirty-secrets
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Johnsonville Hijacks the Ballot: The Only Campaign Ad You Won’t Mute This Fall
While the rest of the ad world drowns in election noise, Johnsonville is shamelessly putting sausage front and center—because at least it solves a real
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John Lewis Bleeds Cash, Bets the House on Loyalty Gimmicks and TikTok Theater
John Lewis is banking on a glitzy new loyalty scheme and TikTok stunts to distract from its £89m loss. Spoiler: that’s not a turnaround
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Apple’s Foldable iPhone: A Playground for Agencies Who Never Ship Anything That Works
Apple’s first foldable iPhone is here, and agency grifters are already drooling over 'creative canvas' nonsense. Here’s why it won’t save your boring
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Europe Tells Google: No More Rigged Search Games—And No, Skyrim NPCs Don’t Want Your Banner Ads
The EU just forced Google to actually play fair with search results—and advertisers still can’t figure out how to not ruin video games. Compliance theater,
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Stop Faking AI ROI: Why Your 'AI Success Story' Is Just PowerPoint Theater
AI ROI claims are mostly smoke and mirrors. If you can't tie your AI system to real, provable business outcomes, it's just another PowerPoint
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WYSIWYG Editors Didn’t Kill Designers—And AI Won’t Kill Real Talent Either
AI isn’t stealing jobs—it’s just exposing who never had real skills. WYSIWYG didn’t kill designers, and AI won’t kill real talent
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Boston Beer Taps Samsung’s Data Bulldog as CMO—Will Real Analytics Finally Kill the ‘Gut Feeling’ Beer Ad?
Boston Beer just poached Samsung’s data-first CMO, Allison Stransky, to bulldoze the old-school beer ad playbook. Expect analytics to finally kill the
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Influencer Circus Hijacks U.S. Open, Proves Tennis Still Values Decorum (Barely)
The U.S. Open let in the influencers and got a circus instead of a match. Tennis can’t have it both ways: real fans or a content farm, pick
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Omnicom Swaps Out Its Ad C-Suite: Andrew Robertson In, Troy Ruhanen Out—But What Actually Changes?
Omnicom's latest leadership shakeup swaps out Troy Ruhanen for Andrew Robertson, but don't expect miracles unless the holding company finally ditches its dead
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Publicis’ Coke vs. Pepsi Circus: Agency ‘Conflicts’ Are Just Theater, Not Ethics
Publicis’ handwringing over Coke vs. Pepsi isn’t about ethics—it’s agency theater, not client advocacy. The real conflicts are in the copy-paste AI
Devamı →Thursday's Labors: Saturn Sextiles Under Capricorn's Watch
A disciplined approach blankets America's economy today as Saturn aligns with its natal Saturn, offering a structured path to resolve financial concerns.
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Meta’s AI Delusions, Muse’s Empty Promises, and the Marketing Industry’s Death Spiral
Meta’s AI tools are a smokescreen, Muse is selling creative snake oil, and your martech stack is one API update away from collapse. Stop buying the
Devamı →7 Brew’s First CMO Is Betting on Culture Hacks—And It’s a Shot of Caffeine the Chains Deserve
7 Brew’s new CMO Nick Chavez is torching the old fast-casual marketing playbook with meme-fueled loyalty and chaos-first campaigns. Other brands, take
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Amazon’s DSP Auction Black Box: The Lawsuit That’s Exposing Ad Tech’s Favorite Grift
Amazon’s ad auction lawsuit is exposing the DSP black box. If you’re not demanding log-level data and real receipts, you’re just another
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Australia’s Chronological Feed Gambit: Finally, Someone’s Telling Algorithmic Bullshit to Sit Down
Australia is about to force social platforms back to chronological feeds, calling time on the algorithmic engagement scam—and everyone else is
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Middle Management Is Killing Marketing—And AI Is Pouring Gasoline on the Fire
Marketing departments are drowning in middle managers obsessed with channels, not strategy. AI is making it worse, not better—and it’s time to clean
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