Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
The ROI Lie CMOs Keep Buying—and Why It’s Killing Their Careers
Most CMOs are stuck chasing shallow ROI metrics that don’t matter. Real ROI is complex, cross-functional, and tied to business growth—not just clicks or conversions.
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Google Topples Apple in Kantar’s 2026 Brand Rankings—AI’s New Reign Exposed
Google has overtaken Apple as the most valuable brand in Kantar’s 2026 rankings, signaling AI’s central role in shaping modern brand power. Apple’s AI lag paints a stark contrast.
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The Lazy SEO Agency Playbook: How 10x Agencies Keep Selling Keyword Density in 2026
In 2026, dozens of SEO agencies still push keyword density as a winning strategy despite Google’s clear algorithm evolution away from it.
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Agentic Advertising Is the Next Big Grift — Here’s Why You Should Be Skeptical
Agentic advertising is the latest overhyped tactic in media, promising autonomous AI-driven optimization but delivering little beyond repackaged programmatic with inflated costs. Here’s why the industry’s hype machine needs to be called out.
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Cancer Research UK Crushes Short-Form Noise With Brutally Effective Long-Form Storytelling
Cancer Research UK’s long-form documentary series on Channel 4 shattered short-form complacency, driving donations and brand trust where quick hits fall flat.
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Biscoff’s 15-Year Creator Trust Play Shows How Brands Should Actually Partner, Not Puppet
Biscoff’s long-term creator relationships prove that handing over real creative control beats the cookie-cutter influencer grift every time.
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Marketing’s Endless Excuse: Why ‘Company Narrative’ Is Just Another Lazy Grift for Investment
Marketing Week judges push the tired ‘company narrative’ line to justify spend, but it’s just another excuse for agencies to dodge real ROI accountability.
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ADWEEK’s Innovator 50 Opens 2026 Nominations — Another Round of Hype or Real Tech Impact?
ADWEEK’s Innovator 50 nominations for 2026 are open — but watch out for the usual buzzword circus. Real innovation demands real impact, not just marketing fluff.
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YouTube’s TV Facade: The Creator Show Grift Advertisers Should Fear
YouTube’s push to recast itself as a TV network with "creator shows" is less innovation and more a slick grift aimed at advertisers desperate for brand-safe media.
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YouTube’s Talent Exodus Ends: Why It’s Betting on Being a Creator Home, Not Just a Launchpad
YouTube is done being just a launchpad for creators fleeing to rivals. It’s pivoting hard to become a real home, investing in retention and community to keep stars from leaving.
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Target Dumps Its Clunky Creator Program for Two Sharper, More Realistic Initiatives
Target ditched its clunky creator program and launched two new ones—Club Target and Target Ambassadors—aimed at real engagement, not influencer grift.
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Ad Tech’s OpenAI Lovefest: Déjà Vu or Strategic Sellout?
Ad tech’s rush to embrace OpenAI is less partnership and more panic — a replay of past mistakes where dependency leads to obsolescence. The future demands real AI ownership, not buzzword worship.
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Mail Metro Media Throws In The Towel On Ad Volume, Bets Big On PMP Growth And Stack Unification
Mail Metro Media is ditching the ad flood for a smarter, leaner approach, aiming for 300% PMP growth by unifying its ad stack and cutting ad volume.
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Marketing’s Socio-Economic Pay Gap Hits Four-Year High — And It’s Killing Your Bottom Line
The marketing industry’s socio-economic pay gap has surged to a four-year high, revealing a deeper crisis that’s more than just a PR headache — it’s a fundamental business failure.
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Why 1950s-Era Workplace Systems Are Destroying Parents’ Careers—and No One’s Fixing It
The corporate world’s outdated parental policies are stifling careers and reinforcing archaic gender roles. The Marketing Week podcast pulls no punches on why 1950s-era systems must die.
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Liquid I.V. and FLO’s Retro Summer Campaign: Nostalgia Meets Hydration in a Marketing Gimmick
Liquid I.V. leans on a retro flavor and a British R&B group to sell hydration this summer—classic marketing laziness dressed as innovation.
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TelevisaUnivision’s Upfront Pitch: Super Bowl Hype Meets Latino Media Ambition
TelevisaUnivision’s upfront event mixes music, microdramas, and a bold Super Bowl pitch to shake up how advertisers reach the Latino audience during football’s biggest night.
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Adobe’s AI Fantasy: How Brand Control Becomes Brand Chains in the Name of Creativity
Adobe’s claim to boost creativity with AI is mostly a cage disguised as a playground, locking brands into walled gardens under the guise of 'brand control.'
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