Paris Hilton and McCormick are teaming up on a millennial-focused seasoning line paired with a digital cooking series. It’s a smart move, but don’t expect a typical influencer fluff play.
Neutonic’s recent $6 million raise highlights the overhyped creator brand narrative dominating the energy drink space and exposes the lazy VC hype machine behind it.
Snapchat’s new AI-powered ads will let brands DM users directly, turning inboxes into chatbots. It’s the latest escalation in invasive marketing tactics that users won’t welcome.
Stagwell’s new ‘Agent Cloud’ toolkit is yet another overhyped SaaS product promising AI-powered marketing magic for SMBs but delivering little real value.
Paris Hilton and McCormick team up to launch a millennial-focused seasoning line paired with a digital-first cooking series, breaking from typical celebrity product flops.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.