Marketers are caught in a panic cycle over AI, driven by fear and hype rather than real, honest adoption. The future belongs to those who treat AI as infrastructure, not magic.
Marketing is shedding its mythic halo and being recognized by CEOs for what it often is: overhead. The latest survey shows CEO frustration with CMOs has hit a new high.
WPP reported an 8.9% revenue decline and CEO Cindy Rose skipped the Q1 earnings call, signaling leadership’s reluctance to confront tough questions amid turmoil.
Chipotle’s new Chief Brand Officer Fernando Machado, ex-Burger King CMO, is tasked with shaking up the brand’s tired marketing to execute a bold growth turnaround by 2026.
Everyone’s obsessed with keyword stuffing and backlink tricks, but the real edge is structured data — the secret sauce Google’s AI actually reads. Your competitors? Still asleep at the wheel.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.