This week’s roundup of ad campaigns from Marc Jacobs to Ikea reveals a familiar pattern: flashy packaging over meaningful innovation. Here’s why the industry’s playing it safe is killing creativity.
Possible’s 2026 expansion at Eden Roc aims to transform it into marketing’s Davos with exclusive programming and C-suite dealmaking, but is it substance or style? Spoiler: it’s a gamble.
Beehiiv is aggressively adding features to challenge Substack and others, but piling on bells and whistles risks turning it into yet another bloated platform that creators will abandon.
Hiring ex-athletes and leaning on AI won’t save your sports marketing campaigns. The real win comes from obsessing over fans, not quick fixes.
Nike’s Boston Marathon billboard calling out walkers sparked backlash and swift removal, prompting Asics and Ecco to launch inclusive campaigns celebrating all movement.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.