Nisan 30, 2026
Silicon Valley’s Power Play and Peloton’s Desperate Gambit: The Week Tech Broke Marketing Again
This week’s tech roundup exposes Silicon Valley’s ruthless AI power struggles and Peloton’s desperate marketing misfires, proving the industry’s hype machine is due for a reckoning.
Nisan 30, 2026
Forrester’s Bombshell: Two-Thirds of B2B Buyers Pick Vendors Before Marketers Even Get a Shot
Forrester reveals that two-thirds of B2B buyers decide on vendors before engaging with marketing, turning buying into a confirmation act rather than a selection process.
Nisan 30, 2026
NBC’s 100th Anniversary Promo Leans Hard Into Kentucky Derby Hype—But Is It Enough?
NBC’s 100th anniversary campaign leans heavily on a Kentucky Derby promo, but it’s a tired, surface-level stunt that misses the mark on meaningful storytelling.
Nisan 30, 2026
Antonio Lucio’s PayPal CMO Hire: A PR Stunt Amid a Fragmented Future
Antonio Lucio joins PayPal as CMO amid a corporate split into PayPal, Venmo, and crypto divisions. But this restructuring masks deeper strategic failures.
Nisan 30, 2026
X’s New Ads Manager Is AI Hype Wrapped in a Pretty Interface — Here’s Why It Still Won’t Fix Your Campaigns
X’s revamped Ads Manager touts AI-powered ad optimization, but it’s mostly a cosmetic upgrade that won’t solve marketers’ real problems.