AMC Global Media is redefining upfront season by ditching generic ad slots for tailored sports and franchise opportunities that actually engage audiences and advertisers alike.
Chartbeat’s latest data reveals that push notifications and peer-to-peer sharing are skyrocketing as publisher traffic sources, exposing SEO’s overhyped dominance.
AMC’s upfront strategy breaks the mold by leveraging sports and franchise fandom, challenging the lazy, volume-driven ad pitches that plague the industry.
Meta’s new AI connectors for ads are just another layer of automation hype in a space already drowning in vendor grift and lazy marketing tactics.
UK ad spend hit a staggering £46.7bn in 2025, nearly doubling since 2018 and outpacing GDP growth. But this explosive growth masks a bloated, inefficient market still dominated by legacy platforms and outdated practices.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.