What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Possible 2026 Exposed: Why Outcomes-Based Pricing and Agent-Led Orchestration Are Overhyped Buzzwords
Possible 2026 hyped outcomes-based pricing and agent-led orchestration, but these buzzwords mask lazy thinking and broken promises. Here’s why the future demands real accountability.
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Possible 2026 Exposed: Outcome-Based Pricing and Discoverability Hype Mask Real Media Chaos
Possible 2026’s buzzwords—outcome-based pricing, agent-led orchestration, discoverability—mask an industry still addicted to empty promises and lazy practices.
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Possible 2026 Exposed: Why Outcomes-Based Pricing and Agent-Led Orchestration Are Overhyped Industry Theater
Possible 2026 doubled down on tired buzzwords like outcomes-based pricing and agent-led orchestration, but beneath the hype, it’s mostly marketing theater with no real ROI.
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Krispy Kreme’s UK Brand Blitz Is a Case Study in Fighting Back Against Regulatory Smothering
Krispy Kreme’s first UK brand campaign under strict advertising rules shows how brand-building is the only real defense when your product’s marketing is restricted to near-nothingness.
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Silicon Valley's Power Play and Peloton's Desperate Gambit: The Week Tech Broke Marketing Again
This week’s tech roundup exposes Silicon Valley’s ruthless AI power struggles and Peloton’s desperate marketing misfires, proving the industry’s hype machine is due for a reckoning.
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Forrester’s Bombshell: Two-Thirds of B2B Buyers Pick Vendors Before Marketers Even Get a Shot
Forrester reveals that two-thirds of B2B buyers decide on vendors before engaging with marketing, turning buying into a confirmation act rather than a selection process.
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NBC’s 100th Anniversary Promo Leans Hard Into Kentucky Derby Hype—But Is It Enough?
NBC’s 100th anniversary campaign leans heavily on a Kentucky Derby promo, but it’s a tired, surface-level stunt that misses the mark on meaningful storytelling.
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Antonio Lucio’s PayPal CMO Hire: A PR Stunt Amid a Fragmented Future
Antonio Lucio joins PayPal as CMO amid a corporate split into PayPal, Venmo, and crypto divisions. But this restructuring masks deeper strategic failures.
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X’s New Ads Manager Is AI Hype Wrapped in a Pretty Interface — Here’s Why It Still Won’t Fix Your Campaigns
X’s revamped Ads Manager touts AI-powered ad optimization, but it’s mostly a cosmetic upgrade that won’t solve marketers’ real problems.
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Meta and Google’s AI Spending Spree: Betting Big on Ads, Betting Big on Smoke and Mirrors
Meta and Google are betting billions on AI to boost ad performance, but this AI hype is mostly a repackaged version of old ad tech promises that rarely pan out.
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Fox News Surges While Competitors Stumble Post-White House Correspondents’ Dinner Drama
Fox News was the only cable network to post week-to-week viewership gains following the White House Correspondents’ Dinner, exposing the stagnation and complacency of its competitors.
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NBC's 100th Anniversary Promo Gallops Into the Kentucky Derby—But Is It Just Another Hollow Marketing Lap?
NBC’s 100th anniversary promo tied to the Kentucky Derby is less a celebration and more a tired marketing play that leans heavily on nostalgia and lazy cross-promotion.
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Google’s AI Max Expansion: Another Layer of Automation Theater While Alphabet Prints Billions
Google’s latest AI Max update is less about innovation and more about locking advertisers tighter into its ecosystem as Alphabet rakes in $110B in Q1. Here’s why you should care.
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X Finally Stops Dragging Its Feet with Ad Platform Overhaul — A Decade Late and Dollars Short
X’s ad platform overhaul is a decade overdue and barely scratches the surface of what advertisers actually need. Catching up is not the same as leading.
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How Indian Railways Weaponized Gamification to Crush Fare Evasion
Indian Railways crushed fare evasion by turning ticket buying into a lottery game, proving that surprise rewards beat lazy, cookie-cutter engagement tactics every time.
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Netflix Crushes Prime Video in Ad Reach as Ad-Supported Streaming Becomes the New Normal
Netflix has overtaken Prime Video in ad-supported household reach, signaling a major industry shift as ad-supported streaming becomes the dominant model within months.
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Why Marketing’s Reckless Disregard for the CTO Is a Time Bomb Waiting to Explode
Only a tiny fraction of marketers prioritize their relationship with the CTO, and it’s killing performance. Ignoring tech leadership is a reckless gamble that’s already costing the industry dearly.
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Claire’s Comeback: Squishies, ASMR, and the Hollow Quest to Reclaim Girlhood
Claire’s latest campaign leans hard on squishies and ASMR to reclaim girlhood, but it’s less innovation and more shallow nostalgia wrapped in buzzwords.
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