What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
The Trade Desk’s Revolving Door: CRO Anders Mortensen Axed After 7 Months—What’s Really Broken?
The Trade Desk just canned its CRO after only seven months. This isn’t a blip—it’s proof the company’s leadership circus is distracting from real
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Fox News Still King of Cable News, But Their Throne Is Cracking in the Summer Heat
Fox News topped cable news ratings in May 2026, but viewership is sliding and the whole industry is stuck in a nostalgia loop. Time to move
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Clarissa Ward in the Ebola Hot Zone: Why TV News Still Fails to Get Local Realities
Clarissa Ward’s Ebola reporting exposes the gap between public health fantasy and ground truth—where funeral traditions, not logistics, block progress.
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Google’s June 2026 AI Search Rewrite: The Day Publisher Traffic Died
After Google’s June 2026 AI overhaul, major publishers saw organic traffic collapse by up to 70%. If you think content alone will save you, you’re delusional.
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Agencies Are Panic-Buying Ecomm Talent—Because They Have No Damn Clue How Amazon Really Works
Agencies are scrambling to buy up Amazon and Walmart 'specialists'—because they’re terrified of being exposed as clueless about actual retail ops.
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Yoast 25.0: SEO’s Favorite Bloatware Doubles Down on AI Nonsense
Yoast 25.0 launched in April 2024 with new 'AI recommendations,' but the core plugin is still 4MB of PHP spaghetti and UX dead weight.
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Walmart’s Subway Delivery Play Is a Big, Bland Middle Finger to Local Food—and It’s Just the Start
Walmart just muscled into the restaurant delivery game with 1,400 Subway locations, and they’re not stopping there. Main Street, consider yourself warned.
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Cable News Ratings: The Same Old Grift, With Slightly Shinier Numbers for Summer 2026
MSNBC Now and Fox News are spinning tiny summer rating bumps as cultural victories. The real story? Cable news is fighting for scraps while viewers head outside.
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Discount Tire Picks Arnold to Prove Tire Ads Don’t Have to Be a Black Hole of Boredom
Discount Tire finally admits the obvious: tire ads are boring. Their fix? Hire Arnold to inject actual humor into a category allergic to fun.
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Google’s AI-First Search 2026: Where Your Content Goes to Die (And What Survives)
In June 2026, Google’s AI search update vaporized up to 60% of new site entries from the index. Agencies are still pretending keyword stuffing and Yoast checklists work.
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CBS News Tanks in Post-Memorial Day Ratings Slump—Here’s Why Nobody’s Surprised
CBS News just got wrecked in the crucial 25-54 demo, but nobody under 55 is shocked. The network refuses to adapt, and viewers have moved on.
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CBS News Meltdown: Why Bill Owens Is Right to Call Out Management’s ‘Leadership’ Circus
Scott Pelley’s on-air detonation at CBS News wasn’t just ego—Bill Owens is right, the network’s leadership is a joke. Enough with the empty suits.
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OpenAI’s CMO Clown Car: When Billions in Losses Can’t Be Spun Away
OpenAI’s answer to $14 billion in projected losses? Hire two CMOs and hope nobody notices the rot. The hype machine finally hit a wall.
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OpenAI’s Double CMO Gambit: When Hype Marketing Meets a $14 Billion Dumpster Fire
OpenAI’s decision to hire two CMOs isn’t visionary—it’s a desperate attempt to polish a business model with $14 billion in projected losses. No amount of branding can fix a cost structure this broken.
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Trade Desk’s Revolving Door Spins Again: Olmstead Tapped as CFO After Another Year of C-Suite Chaos
The Trade Desk just handed its CFO badge to Nate Olmstead after a year of executive exits. Investors want stability, not more musical chairs.
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Google’s 2026 FAQ Schema Purge: Death of the Zero-Click Publisher Fantasy
In May 2026, Google wiped FAQ rich snippets off 97% of publisher sites. Yoast and Rank Math still push FAQ Schema like it’s 2023. Stop being their mark.
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CBS News Eats ABC’s Lunch: Double-Digit Demo Surge Shakes Up Evening Ratings
CBS News just bulldozed its rivals in the demo wars, pulling in over 4 million viewers and surging with real, younger audiences. ABC and NBC, take notes.
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Google’s May 2026 SGE Rollout Exposes Agency Lies About Structured Data
On May 18, 2026, Google’s SGE nuked traffic for sites with broken or missing structured data—some saw drops over 40%. Stop blaming AI Overviews.
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