What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Advertisers Are Wasting Billions on Bots While Pretending It’s Real Traffic
Marketers are waking up to the harsh reality that a huge chunk of their digital ad spend is wasted on sophisticated bot traffic. The industry’s failure to tackle invalid traffic is draining budgets and distorting performance metrics.
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Stop Letting Your Marketing Career Be an Accident—Own the Climb or Stay Stuck
Stop treating your marketing career like an accident. Real growth demands ruthless, deliberate choices—not luck or lazy excuses.
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Holland & Barrett’s Latest Campaign Proves Awareness Gains Still Demand More Than Buzzwords
Holland & Barrett’s latest campaign has delivered an immediate and meaningful boost in brand awareness, proving that real visibility requires more than just marketing buzzwords.
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Lucky Saint’s Electrolyte Lager Is a Lazy Attempt to Hijack Functional Drinks Without Reinventing the Wheel
Lucky Saint’s new electrolyte lager isn’t innovation — it’s a lazy grab at functional drinks, hyped by TikTok Shop theatrics and marketing buzzword bingo.
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Santander’s Global Branding Shuffle Is a Wake-Up Call for Marketing Growth Strategies
Santander’s global rebranding exposes the fallacy of fragmented marketing strategies and underscores the necessity of unified brand positioning to drive genuine growth.
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Rank Math’s AI Features: Overhyped, Underperforming, and a Total Waste of Time
Rank Math’s so-called AI SEO “boost” is nothing but smoke and mirrors. It underdelivers while bloating your site with useless code—don’t buy the hype.
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AI Content Detectors: The Nonsense Gatekeepers That Are Broken Beyond Repair
AI content detectors are a laughable joke pretending to police quality and originality—when they’re just glorified noise machines that hurt more than they help.
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Core Web Vitals in 2026: Why This Signal Has Flatlined and You're Still Chasing It
Core Web Vitals peaked in 2021 and have been a glorified performance placebo ever since. Yet lazy agencies and Google’s PR machine keep feeding you the same tired hype.
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Yoast’s AI Features Are a Joke—Stop Letting That Plugin Write Your Content
Yoast’s AI “content creation” is garbage disguised as innovation. If you’re trusting that plugin to spin your SEO magic, you’re already dead in the water.
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Why Your Brand’s Value Proposition Is Dead Without Consistent Experience
Brands that rely solely on price are doomed. Real value comes from consistent, positive consumer experiences that justify premium pricing and build loyalty.
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Advertisers’ Blind Faith in Digital Ads Is Fueling a Bot-Driven Money Sink
Digital ad spend is ballooning, but a stealthy army of bots is devouring budgets under advertisers’ noses. It’s time to call out the industry’s complacency on invalid traffic.
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Sainsbury’s £1.3bn Price War: Personalised Value or Just Marketing Noise?
Sainsbury’s claims sales growth after a £1.3bn price investment, branding it as "personalised value" — but is this just another retail price war dressed in marketing jargon?
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Asos Throws the Kitchen Sink at Marketing to Mask Growth Woes — Why ‘Balanced’ Is Just Code for Confused
Asos’s new ‘balanced’ marketing strategy is less a breakthrough and more a scattershot scramble to fix deeper growth issues with buzzword-laden gimmicks.
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The ‘More With Less’ Lie: How Top Marketers Are Being Set Up to Fail on Budget Pressure
A survey of top marketers managing £45bn in ad spend reveals nine in ten face brutal budget pressure. It’s time to call out the ‘more with less’ narrative as a toxic grift that’s setting marketing up to fail.
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Top Marketers Reveal What Real Marketing Looks Like — Spoiler: It’s Not Buzzword Bingo
Marketing’s top execs call out the industry’s buzzword nonsense and push for real accountability, creativity, and measurable impact in 2026 campaigns.
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Marketing Week Awards Deadline Exposes How Top Marketers Still Miss the Mark
As the 2026 Marketing Week Awards deadline passes, top marketers tout tired marketing clichés while ignoring what truly drives measurable results.
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Devonshires Breaks Legal Mold by Hiring First-Ever CMO — A Move Most Law Firms Still Fear
Devonshires shakes up legal marketing orthodoxy by appointing its first-ever CMO to unify growth strategy — a move most law firms still refuse to make.
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Sainsbury’s £1.3bn Price War: Why ‘Personalised Value’ Is Just Marketing Spin
Sainsbury’s £1.3bn price push isn’t innovation—it’s a tired discount war dressed up as “personalised value.” The real retail challenge? Stop slashing prices and start delivering real customer experience.
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