What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
DoorDash Hires Former Amazon Marketing Exec Tim Castree as New CMO — A Move Loaded with E-Commerce Ambitions
DoorDash taps ex-Amazon exec Tim Castree as CMO, signaling a hard pivot toward data-driven marketing and e-commerce dominance in the cutthroat delivery space.
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Visa’s Jason Sudeikis Play: Why Celebrity Endorsements Won’t Save You at the 2026 World Cup
Visa’s World Cup campaign starring Jason Sudeikis leans on celebrity and perks but showcases the tired, ineffective playbook of big-brand sports marketing.
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Oscar Mayer’s Wienie 500 Leaps Off the Grill with Fox Broadcast After Half-Million Sales Spike
Oscar Mayer’s Wienie 500 race just got a major upgrade with real coaches and a live Fox broadcast, driving an impressive 500,000 sales bump.
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Omnicom’s Top Creative Javier Campopiano Bails Months After IPG’s Aggressive Takeover
Javier Campopiano, Omnicom’s global chief creative officer, has stepped down mere months after IPG’s aggressive takeover, spotlighting the creative fallout of agency consolidation.
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Why The Growth-Obsessed Marketing World Is Killing Strategic Thinking
The marketing world's fixation on immediate growth is hollowing out strategic thinking, leaving marketers trapped in a cycle of short-term wins and long-term losses.
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IndexNow Hype at Microsoft Bing Is a Giant Nothingburger, Here’s the Data
Since its launch in October 2021, IndexNow has failed to deliver measurable improvements in crawl efficiency or indexing speed across major search engines.
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Publicis Drops $2.2B on LiveRamp, Betting Big on Data Without Locking It Down
Publicis Groupe’s $2.2 billion acquisition of LiveRamp could shake up the data infrastructure game in advertising — if it truly stays agnostic and avoids the usual agency bloat.
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SEO Agencies in 2026: Why Most Should Be Fired and Replaced Tomorrow
In 2026, over 70% of SEO agencies still rely on outdated tactics like keyword stuffing and plugin bloat, wasting millions of marketing budgets annually.
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Llm.txt and Perplexity: The SEO Industry’s Latest Snake Oil Scam Exposed
Since late 2023, Llm.txt claims to guide AI content usage have flooded SEO circles, but they deliver zero measurable impact on search rankings or transparency.
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The AI Content Detector Myth: Why Tools Like GPTZero Are Flat-Out Lying to You
Tools like GPTZero claim 90% accuracy detecting AI content in 2024, but independent tests reveal false positive rates over 60%.
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IndexNow? More Like IndexNo — The Zero Impact of Microsoft’s SEO Stunt
IndexNow launched in October 2021 as a ‘game-changer’ for indexing, yet after 30+ months, it’s a ghost with zero measurable lift in Google or Bing crawl efficiency.
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Why llms.txt Is the Latest SEO Cargo Cult Publishers Must Abandon Now
The llms.txt file trend exploded in early 2024 as publishers scrambled to control AI crawlers, but it’s already proving to be a waste of time and resources.
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The Schema.org Adoption Lie: Why Publishers Lose Google AI Insights Daily
Less than 30% of publishers fully implement Schema.org markup despite Google’s AI advancements since 2022, leaving critical insights untapped.
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IndexNow Is a Joke: Why Microsoft and Google’s Push Changes Nothing in Indexing
Launched in 2021 by Microsoft Bing and later adopted by Google in 2023, IndexNow promises instant indexing but delivers near-zero real impact on search visibility.
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Marketing Training: Rigour or Recipe for Mediocrity? The Ugly Truth No One Wants to Admit
Marketing training today is a paradox: it promises rigor but often delivers formulaic sameness. The industry must demand better or settle for mediocrity.
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Publishers Still Ignoring Structured Data for Google AI Overviews Are Leaving Money on the Table
In 2023, Google’s AI overview panels rely heavily on structured data—yet over 70% of major publishers fail to implement it properly.
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The AI Content Detector Scam: Why Your 'Originality' Score Is a Joke
By 2024, AI content detectors like OpenAI's classifier and GPTZero fail 70% of real human writing tests, exposing their fundamental uselessness.
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Diageo’s North America CMO Exit Spotlights Leadership Chaos Amid Turnaround Gambit
Diageo’s North America CMO departure reveals cracks in the brand’s shaky turnaround under CEO Dave Lewis, exposing leadership volatility amid strategic confusion.
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