What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Publicis Drops $2.2B on LiveRamp, Betting Big on Data Without Locking It Down
Publicis Groupe’s $2.2 billion acquisition of LiveRamp could shake up the data infrastructure game in advertising — if it truly stays agnostic and avoids the usual agency bloat.
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Our network just shipped 10 new free tools — and we'll keep shipping more
We just shipped 10 new free tools. No signup, no paywall.
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Monday's Ambitions: Leaping with the Moon in Aries
Today's Aries Moon pushes strong beginnings against a backdrop of American transformation. Mars in Cancer stirs emotions where we share and grow.
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SEO Agencies in 2026: Why Most Should Be Fired and Replaced Tomorrow
In 2026, over 70% of SEO agencies still rely on outdated tactics like keyword stuffing and plugin bloat, wasting millions of marketing budgets annually.
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Llm.txt and Perplexity: The SEO Industry’s Latest Snake Oil Scam Exposed
Since late 2023, Llm.txt claims to guide AI content usage have flooded SEO circles, but they deliver zero measurable impact on search rankings or transparency.
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The AI Content Detector Myth: Why Tools Like GPTZero Are Flat-Out Lying to You
Tools like GPTZero claim 90% accuracy detecting AI content in 2024, but independent tests reveal false positive rates over 60%.
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IndexNow? More Like IndexNo — The Zero Impact of Microsoft’s SEO Stunt
IndexNow launched in October 2021 as a ‘game-changer’ for indexing, yet after 30+ months, it’s a ghost with zero measurable lift in Google or Bing crawl efficiency.
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Why llms.txt Is the Latest SEO Cargo Cult Publishers Must Abandon Now
The llms.txt file trend exploded in early 2024 as publishers scrambled to control AI crawlers, but it’s already proving to be a waste of time and resources.
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The Schema.org Adoption Lie: Why Publishers Lose Google AI Insights Daily
Less than 30% of publishers fully implement Schema.org markup despite Google’s AI advancements since 2022, leaving critical insights untapped.
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IndexNow Is a Joke: Why Microsoft and Google’s Push Changes Nothing in Indexing
Launched in 2021 by Microsoft Bing and later adopted by Google in 2023, IndexNow promises instant indexing but delivers near-zero real impact on search visibility.
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Marketing Training: Rigour or Recipe for Mediocrity? The Ugly Truth No One Wants to Admit
Marketing training today is a paradox: it promises rigor but often delivers formulaic sameness. The industry must demand better or settle for mediocrity.
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Saturday's Stirring: Mars and Mercury in Tug of Words
Today offers a chance to rethink how we communicate and collaborate, with Mars in Gemini stirring America's alliances and Mercury retrograde urging careful reflection.
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Saturday's Sojourn: Aquarius Moon Illuminates New Paths
The Moon visits Aquarius today, highlighting America's 3rd house of communication and ideals, encouraging openness and innovation.
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Publishers Still Ignoring Structured Data for Google AI Overviews Are Leaving Money on the Table
In 2023, Google’s AI overview panels rely heavily on structured data—yet over 70% of major publishers fail to implement it properly.
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The AI Content Detector Scam: Why Your 'Originality' Score Is a Joke
By 2024, AI content detectors like OpenAI's classifier and GPTZero fail 70% of real human writing tests, exposing their fundamental uselessness.
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Diageo’s North America CMO Exit Spotlights Leadership Chaos Amid Turnaround Gambit
Diageo’s North America CMO departure reveals cracks in the brand’s shaky turnaround under CEO Dave Lewis, exposing leadership volatility amid strategic confusion.
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Disney’s ‘Rivals’ and Biscoff’s Influencer Play Expose Marketing’s Lazy Habits
Disney’s latest ‘Rivals’ launch proves brand partnerships aren’t optional; Biscoff’s influencer strategy shows challenger brands school the lazy marketing world. Time to wake up.
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Marketing Shuffle 2026: Gap, Saucony, and Fanatics Make Moves While Agencies Stay Stuck in Neutral
Gap, Saucony, and Fanatics shake up their marketing leadership while the agency world keeps churning out the same tired SEO grift. Real change comes from inside brands.
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