What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Core Web Vitals Are a Nothingburger - Here's the Real UX Signal Google's Hiding From You
Everyone’s lost their minds chasing Core Web Vitals like they’re the holy grail of UX, but Google’s hiding the real user experience metric that actually moves the needle. Spoiler: it’s not LCP or CLS.
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AB InBev Clinches Cannes Lions Creative Marketer of the Year—Third Time’s Not a Charm, It’s a Monopoly
AB InBev’s third Cannes Lions Creative Marketer of the Year win isn’t just a trophy—it’s a clear sign that marketing creativity is now a game dominated by cash and scale, not innovation.
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Core Web Vitals Are a Nothingburger - Here's the Real UX Signal Google's Hiding From You
Everyone’s lost their minds chasing Core Web Vitals like they’re the holy grail of UX, but Google’s hiding the real user experience metric that actually moves the needle. Spoiler: it’s not LCP or CLS.
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Yoast and Rank Math AI Features Are Garbage: Stop Trusting Plugin Buzzwords and Fix Your Content Yourself
The so-called "AI-powered" features in Yoast and Rank Math are a marketing stunt. If you rely on these plugins to write or optimize your content, you're wasting time and dumbing down your site.
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The IndexNow Illusion: Why Microsoft's 'Instant' Indexing Is SEO's Biggest Lazy Grift of 2026
IndexNow promises instant SEO indexing miracles, but it’s nothing more than a lazy rebrand of existing crawl habits—peddled by Microsoft and co. as the next big thing.
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IndexNow's Real Impact on SEO? A Peak Nothingburger Exposed with Traffic Logs and Crawl Data
IndexNow is hyped as a crawl-boosting miracle, but traffic logs and crawl data show it's a peak nothingburger. Microsoft and lazy SEO vendors are selling smoke, not results.
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Google’s AI Max One Year Later: Search Costs Skyrocket While Advertisers Get Milked
A year after Google launched AI Max bidding, advertisers face soaring CPCs and shrinking returns as zero-click traffic worsens the squeeze.
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OpenAI Rejects Search Budgets—Because ChatGPT Isn’t a Google Clone, Deal with It
OpenAI’s refusal to adopt traditional search budgets reveals that ChatGPT operates fundamentally differently from Google—exposing the SEO industry’s outdated assumptions.
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The Upfront Market Glossary 2026: More Buzzwords, Less Substance
The 2026 upfront market glossary is a parade of buzzwords masking the TV ad industry's refusal to innovate. Real change demands transparency, not jargon.
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Possible’s Marketers Grapple with AI Hype While Clinging to ‘Human’ Facades
Marketers at Possible reveal the messy truth behind AI in marketing: it’s less magic and more a struggle to keep content human amid growing automation pressures.
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Ace Hardware’s AI Assistant: A Rare Win in the Corporate Chatbot Circus
Ace Hardware’s new AI assistant isn’t another half-baked chatbot. It’s a carefully designed tool that actually helps employees, proving that AI can work when done right.
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Marketing’s Toxic Blindspot: Why Ignoring the CTO Is a Recipe for Disaster
Only 4.6% of marketers prioritize strong ties with CTOs—a reckless oversight in a world where tech leadership defines marketing success.
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Forrester’s New Report Exposes B2B Marketing’s Deadly Blind Spot: Buyers Have Already Picked Their Vendors
Forrester reveals that 66% of B2B buyers pick their vendors before any direct contact, rendering traditional marketing tactics obsolete. The buying process is now confirmation, not selection.
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Cartier’s Panther Campaign Proves Luxury Branding Isn’t Dead, Just Lazy Everywhere Else
Cartier’s recent OOH campaign featuring its iconic panther reminded the luxury world that true brand distinctiveness comes from owning your heritage—not chasing trends. The campaign’s success earned it top honors in Kantar’s ‘The Works’ study.
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Airwallex Ditches Quick Fixes, Banks on ‘Compound Effect’ to Shake Up B2B Fintech Branding
Airwallex rejects fintech marketing hype, betting on slow, steady brand trust and deep partnerships to disrupt B2B finance. No quick wins here.
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The End of the Click: Why Marketers Clinging to Paid Search Are Screwing Themselves
Paid search is dying, and marketers still clinging to it are setting themselves up for failure. The future demands strong brands, not cheap clicks.
Read →**Apple's Siri AI Lawsuit Settlement: A Turning Point in Tech Responsibility**
In a San Francisco courtroom, the tension was palpable as Apple representatives squared off against a group of plaintiffs determined to hold the tech giant accountable for the use of their data. The case revolved around Siri, the intelligen
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Why Yahoo and Dow Jones Are Making the Sports Business Beat Their Next Cash Cow
Yahoo and Dow Jones are doubling down on sports business coverage, targeting high-value audiences and advertisers with specialized verticals that go beyond generic game recaps.
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