Yasin Kaya
Yasin Kaya is the Co-Founder of ElephantNY. He leads ElephantNY's technical strategy and database architecture. With deep expertise in full-stack development and data-driven growth, he has helped NYC businesses scale their digital presence and maximize revenue.
Stop Copy-Pasting Crisis Comms Playbooks: Your ‘Framework’ Won’t Survive a Real Meltdown
A templated crisis comms framework is a fantasy. Your team needs a custom plan based on real risks—not another agency PDF that’ll crack under actual
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Microdramas: The Latest Agency Fad That’s Burning Brand Budgets for Likes, Not Sales
Microdramas are burning through brand budgets with engagement, not sales. Stop letting agencies sell you vibes over real
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OpenAI Just Torched Your SEO: Why Feeding LLMs Is Now a Sucker’s Game
On May 7th, 2024, OpenAI rolled out a new web content ingestion policy, upending the entire SEO and content scraping playbook. If you were still stuffing meta tags for the LinkedIn SEO influencers, congrats: you’re now invisible to GPT-5.
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Google’s September 2026 AI Search Gut-Punch: Publishers, You’re Roadkill
In September 2026, Google’s AI-centric search overhaul torpedoed publisher ad revenue by more than 40% overnight. Axios, Vox, and the last gasps of local news took the hit while Mountain View shrugged.
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Diageo GB Taps Anna MacDonald as New Marketing Boss—Time to Fix the Lager-Driven Hangover
Anna MacDonald takes over as Diageo GB’s new marketing lead, and she’s inheriting a legacy of stale campaigns and flat sales. Time for a real
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Horizon’s Bob Lord Torches the Dinosaur FTE Pricing Model—And He’s Right
Horizon Media’s Bob Lord just nuked the FTE pricing model—and he’s right. Legacy agencies clinging to headcount billing are on borrowed
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OpenAI’s PR Dumpster Fire: Nine Months Without a CCO, and the Silence Is Deafening
OpenAI hasn’t found a Chief Communications Officer in nine months, and their PR crisis just keeps getting weirder. The real problem isn’t hiring. It’s
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Stop Sucking Up to CFOs: Marketers Need to Grow a Spine, Not a Spreadsheet
Marketers, stop simping for CFOs with empty financial jargon. Unless your plan can answer 'why?' without hiding behind spreadsheets, you’re
Devamı →Google’s ‘Demand Gen’ Ad Push: More Features, More Noise, Fewer Excuses for Lazy Marketers
Google’s Demand Gen updates—affiliate location extensions and one-click YouTube Shorts ads—are here to expose lazy marketers and force real
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DMexco 2026: Another Year, Another AI Panel — And Still Zero Substance for Real-World CMOs
DMexco 2026 was all AI panels and no substance—again. If your 'bold' CMO is still quoting LinkedIn and your AI ops are dashboard deep, you're already
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US Throws a Tantrum Over Australia’s Attempt to Rein in Social Media Chaos
The U.S. is furious about Australia’s push for social media accountability, but the real concern isn’t censorship—it’s Silicon Valley’s profit
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Marketers Are Still Flailing at AI—And Most of Them Deserve To
AI isn’t making marketers smarter—just lazier. The real winners are tossing out playbooks and getting their hands dirty. Everyone else is just
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Stop Wordsmithing Your Garbage: The Only Three Questions That Matter for Clear Communication
Still think a Grammarly check will save your comms? If someone can’t get your point in one read, it’s already dead on
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Doom Trolling: How AI PR Became the Newest Grift—and Why Audiences Aren’t Buying It
AI companies have turned doom-mongering into a PR strategy, but the public isn’t buying it anymore. The grift is obvious—and corrosive to real
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McDonald’s Isn’t Just Selling Burgers—Now They Want a Bite of Your Ad Data
McDonald’s is jumping into ad tech, copying the same tired playbook as Netflix and Walmart. Don’t buy the hype—this is just another walled garden cash
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Sephora’s TikTok Shop Stunt: Beauty’s Latest Surrender to Algorithmic Retail
Sephora just dropped an exclusive set on TikTok Shop, caving to algorithm-driven retail. This isn’t innovation—it’s surrender. Here’s why it
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XChat’s ‘X Numbers’ Are Here: Yet Another Privacy Headache Dressed as ‘Connection’
XChat’s new ‘X Numbers’ feature promises easier connections, but mostly invites spam and privacy headaches. Don’t fall for the growth-hack
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Meta Muse: The ‘AI’ Assistant That Quietly Hires Humans to Fake It
Meta’s Muse isn’t all AI magic—it’s quietly using human staff to do the jobs the bots can’t. If your AI needs humans to function, call it what it
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