What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Why Your SEO Agency Is Worthless Without Real AI Expertise (And Most Aren't)
If your SEO agency can't tell GPT from a keyword stuffing bot, congratulations—you’re throwing money at clueless hacks. AI isn’t a magic bullet; it’s a scalpel.
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While Holdcos Bail, Stagwell Doubles Down on The Trade Desk’s AI Dream — Betting Big on a Fading DSP Star
As major holding companies sour on The Trade Desk’s programmatic platform, Stagwell bucks the trend with a risky bet on AI-powered ad buying. But is it a savvy move or fool’s gold?
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Adthena’s ChatGPT AdBridge: A Half-Baked Attempt to Fix ChatGPT Advertising Chaos
Adthena’s new ChatGPT AdBridge promises to convert your Google Ads campaigns into AI-driven ChatGPT ads, but it’s a lazy repackaging that misses the real challenges of AI advertising.
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The Ugly Truth Behind AI Disclosure and Social Media Harm — Stats That Should Scare Marketers
AI disclosure is a mess, social media is fueling mental health crises, and World Cup traffic spikes are mostly worthless. Here’s why marketers need to wake up now.
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Purga Films’ AI Experiment: 3,000 Images, No Dialogue, and a Creative Reckoning
Purga Films and Gut’s AI-generated shorts prove that real creativity with AI demands relentless editorial control, not lazy reliance on algorithms.
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Omnicom’s Agentic AI Is the Latest Overhyped Brand Safety Band-Aid for Influencer Content
Omnicom’s new influencer AI tool claims to fix brand safety issues but risks sterilizing authentic creator content with overhyped, blunt AI moderation. It’s the latest lazy shortcut in influencer marketing.
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OpenAI’s Ad Pilot: Marketers Jump In Out of FOMO, Not Because It Works
Marketers are flocking to OpenAI’s ad pilot driven by FOMO rather than proven results. The platform’s value remains unproven weeks in, exposing the hype-driven grift in AI marketing.
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Why Your SEO Agency Sucks at AI in 2026 - And How to Fire Them Before They Kill Your Rankings
If your SEO agency still thinks slapping ChatGPT-generated fluff on your site is "AI strategy," congratulations: you’re about to watch your rankings die. Here’s why ditching them yesterday is the only way forward.
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Schema.org Adoption Gaps Are Crushing Your AI Visibility - And No One Is Talking About It
If you think AI visibility is just about keyword stuffing or fancy content, you're already losing. The real killer? Half-assed Schema.org markup that every lazy agency pretends to implement.
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LLMs.txt Is SEO Snake Oil in 2026 - Stop Believing the Perplexity Fairy Tale
The whole “LLMs.txt” hype is the latest SEO grift: a dead-end, tech-babble excuse for agencies to sell compliance theater. Here’s why it’s pure snake oil.
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Rank Math’s AI Features: Overhyped, Underperforming, and a Total Waste of Time
Rank Math’s so-called AI SEO “boost” is nothing but smoke and mirrors. It underdelivers while bloating your site with useless code—don’t buy the hype.
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Yoast and Rank Math AI Features Are Garbage: Stop Trusting Plugin Buzzwords and Fix Your Content Yourself
The so-called "AI-powered" features in Yoast and Rank Math are a marketing stunt. If you rely on these plugins to write or optimize your content, you're wasting time and dumbing down your site.
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