What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Spirit Airlines’ Low-Cost Branding: How Cheap Gimmicks Blew Up Its Business
Spirit Airlines’ fixation on ultra-low base fares and endless add-on fees turned its brand into a customer turnoff, paving the way for competitors to steal its market. This is how cheap gimmicks crash a business.
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Publishers Ditch Old-School Ad Sales for Outcome-Obsessed Teams — About Damn Time
Publishers are finally shaking off the dead weight of legacy ad sales, replacing checkbox hunters with outcome-driven teams focused on real client success. The era of meaningless impressions is over.
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The CW’s Streaming Hustle: ESPN and Roku Deals Reveal a Network Desperate to Escape Linear Mediocrity
The CW’s new streaming deals with ESPN and Roku are less innovation and more a last-ditch effort to escape linear TV irrelevance. This scramble highlights a deeper problem: content that just isn’t compelling enough to thrive in streaming’s brutal ecosystem.
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Supergoop’s Mass Appeal Gambit: Target and PGA Deals Signal Sunscreen Brand’s Pivot from Premium Niche to Mainstream
Supergoop’s new partnerships with Target and the PGA signal a deliberate pivot from niche skincare darling to mass-market contender, raising hard questions about brand identity and growth strategy.
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Supergoop’s Mass Appeal Gambit: Target and PGA Deals Signal Sunscreen Brand’s Pivot from Premium Niche to Mainstream
Supergoop’s new partnerships with Target and the PGA signal a deliberate pivot from niche skincare darling to mass-market contender, raising hard questions about brand identity and growth strategy.
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Omnicom’s $3.2B Agency Fire Sale Reveals the Cracks in Big Holding Company Glamour
Omnicom’s plan to offload $3.2 billion in agency revenue is less a strategic focus and more a confession: the big holding company model is broken and bloated beyond repair.
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TelevisaUnivision Drops Ad Sales Boss Weeks Before TV Upfronts, Swaps Tim Natividad for John Kozack
TelevisaUnivision just swapped out its ad sales chief weeks before the crucial TV upfronts, signaling panic and instability at the worst possible moment for advertisers.
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