What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Campbell’s Risa Cretella Dismantles Legacy Brand Stagnation and Demands Bold Moves in Commodity Marketing
Campbell’s CMO Risa Cretella calls out legacy brand stagnation and data paralysis, urging teams to act boldly and reinvent in commoditized markets.
Read →
General Motors’ Chief Growth Officer Norm de Greve Exits Amid Marketing Turbulence
Norm de Greve’s exit as GM’s Chief Growth Officer exposes cracks in the automaker’s marketing strategy at a critical time for electric vehicle competition.
Read →
Samsung’s AI Living Push: More Than Hype, But Still Trapped in Device-Centric Narratives
Samsung’s AI living push claims to go beyond devices, but it’s mostly repackaged ecosystem marketing with familiar pitfalls. Real AI innovation demands more than flashy gadgets and data-driven buzzwords.
Read →
Brands Drowning in AI Slop: How to Stop Your Marketing Budget from Feeding the Content Garbage Fire
Brands are drowning in AI-generated content garbage, risking their integrity by chasing volume over value. It’s time to demand smarter AI and ruthless brand safety.
Read →
Koddi and Comcast’s Universal Ads Partnership Exposes Streaming Ad Targeting as Still Clueless Without Commerce Data
Koddi and Comcast’s new deal to use first-party commerce data for streaming ads isn’t innovation—it’s a tacit admission that the old targeting methods failed to deliver real ROI.
Read →
Yoast’s AI SEO Features in 2026 Are Still Garbage—Stop Wasting Time on Their Lazy Hype
Yoast launched AI-powered SEO tools in early 2026, but their output remains generic fluff with zero impact on rankings or user engagement.
Read →
IndexNow? More Like IndexNope: Why Microsoft's Push Fails Real Publishers
Microsoft launched IndexNow in 2021 to speed up URL indexing, but adoption outside Bing remains negligible and results unimpressive.
Read →
IndexNow? More Like IndexNope: Why Microsoft's Push Fails Real Publishers
Microsoft launched IndexNow in 2021 to speed up URL indexing, but adoption outside Bing remains negligible and results unimpressive.
Read →
Yoast’s AI SEO Features in 2026 Are Still Garbage—Stop Wasting Time on Their Lazy Hype
Yoast launched AI-powered SEO tools in early 2026, but their output remains generic fluff with zero impact on rankings or user engagement.
Read →
Brand Health Metrics: The Marketing Industry’s Latest Magic Trick to Mask Falling ROI
Marketers are fleeing hard performance data for brand health metrics, propped up by AI tools that promise more than they deliver. It's a retreat from real accountability.
Read →
Why Yahoo and Dow Jones Are Making the Sports Business Beat Their Next Cash Cow
Yahoo and Dow Jones are doubling down on sports business coverage, targeting high-value audiences and advertisers with specialized verticals that go beyond generic game recaps.
Read →
Yahoo’s DSP Dream: Kochava Collab Is Just Another Agentic Buzzword Play
Yahoo’s new partnership with Kochava promises ‘agentic DSP workflows’ but delivers little more than jargon-drenched repackaging of old interoperability myths.
Read →
Retailers’ AI App Gold Rush Is a Feature Fetish, Not a Shopper Magnet
Retailers are rushing to build AI apps, but with little evidence shoppers actually want them, these features risk becoming expensive digital window dressing.
Read →
Micro-Influencers Dump Paychecks for Equity, Shaking Up Brand Sponsorships
Micro-influencers are ditching short-term sponsorship paychecks for equity in brands, exposing the broken influencer marketing model and forcing a reckoning.
Read →
Anchor Butter Ditches Pastoral Clichés for Gritty Realness in a Saturated Market
Anchor Butter throws out the tired cow-in-a-field trope in favor of bold, attention-grabbing campaigns that challenge the dairy category’s stale marketing norms.
Read →
Omnicom’s Duncan Painter Out, Christine Gambino Steps Up in Leadership Shuffle
Omnicom shakes up its top deck as Duncan Painter exits and Christine Gambino, the COO behind its digital platform push, takes the CEO helm. This is no routine shuffle—it's a sign of the times.
Read →
Spirit Airlines’ Low-Cost Branding: How Cheap Gimmicks Blew Up Its Business
Spirit Airlines’ fixation on ultra-low base fares and endless add-on fees turned its brand into a customer turnoff, paving the way for competitors to steal its market. This is how cheap gimmicks crash a business.
Read →
Generative AI in the Creator Economy: More Hype Than Help, But The Hustle Isn’t Dead
Generative AI in the creator economy is mostly a productivity tool, not the creative revolution it’s hyped up to be. The real winners know where to draw the line.
Read →