What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Social Media Week 2026: What Actually Moved the Needle and What Was Just Noise
Social Media Week 2026 brought the real social media operators together to cut through the noise and call out the industry's lazy strategies and hype. Here’s what actually matters.
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The Devil Wears Prada 2: How Brand Placements Just Became a Runway for Corporate Sellouts
The Devil Wears Prada 2 isn’t just a movie sequel; it’s a parade of shameless brand placements by Diet Coke, Grey Goose, and L’Oréal. Welcome to the new era of corporate grift.
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Shawna Thomas Trades CBS Morning Chair for MS NOW’s Executive Producer Role — Here’s Why It Matters
After five years leading CBS Mornings, Shawna Thomas is moving to MS NOW, signaling a shift from traditional broadcast news to digital-first, interactive storytelling.
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Core Web Vitals Are a Nothingburger - Here's the Real UX Signal Google's Hiding From You
Everyone’s lost their minds chasing Core Web Vitals like they’re the holy grail of UX, but Google’s hiding the real user experience metric that actually moves the needle. Spoiler: it’s not LCP or CLS.
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Core Web Vitals Are a Nothingburger - Here's the Real UX Signal Google's Hiding From You
Everyone’s lost their minds chasing Core Web Vitals like they’re the holy grail of UX, but Google’s hiding the real user experience metric that actually moves the needle. Spoiler: it’s not LCP or CLS.
Read →