What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Ted Turner’s Death Marks the End of an Era in 24-Hour News Hype
Ted Turner, the man who created CNN and pioneered 24-hour news, has died at 87. His legacy is a relentless news cycle that reshaped media — for better and worse.
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Title: Google's AI Revolution: Promise and Peril in a Rapidly Changing World
In a bustling café in downtown San Francisco, a group of tech enthusiasts huddles around a table, animatedly discussing the latest advancements in artificial intelligence. Laptops open and smartphones poised, they share their thoughts on Go
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Yahoo’s DSP Dream: Kochava Collab Is Just Another Agentic Buzzword Play
Yahoo’s new partnership with Kochava promises ‘agentic DSP workflows’ but delivers little more than jargon-drenched repackaging of old interoperability myths.
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Retailers’ AI App Gold Rush Is a Feature Fetish, Not a Shopper Magnet
Retailers are rushing to build AI apps, but with little evidence shoppers actually want them, these features risk becoming expensive digital window dressing.
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Micro-Influencers Dump Paychecks for Equity, Shaking Up Brand Sponsorships
Micro-influencers are ditching short-term sponsorship paychecks for equity in brands, exposing the broken influencer marketing model and forcing a reckoning.
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Anchor Butter Ditches Pastoral Clichés for Gritty Realness in a Saturated Market
Anchor Butter throws out the tired cow-in-a-field trope in favor of bold, attention-grabbing campaigns that challenge the dairy category’s stale marketing norms.
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Omnicom’s Duncan Painter Out, Christine Gambino Steps Up in Leadership Shuffle
Omnicom shakes up its top deck as Duncan Painter exits and Christine Gambino, the COO behind its digital platform push, takes the CEO helm. This is no routine shuffle—it's a sign of the times.
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Spirit Airlines’ Low-Cost Branding: How Cheap Gimmicks Blew Up Its Business
Spirit Airlines’ fixation on ultra-low base fares and endless add-on fees turned its brand into a customer turnoff, paving the way for competitors to steal its market. This is how cheap gimmicks crash a business.
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Generative AI in the Creator Economy: More Hype Than Help, But The Hustle Isn’t Dead
Generative AI in the creator economy is mostly a productivity tool, not the creative revolution it’s hyped up to be. The real winners know where to draw the line.
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TikTok’s Billboard Ads Are Not Just Resized Videos — They’re Rebuilt From Scratch, Thanks to Vistar
TikTok is ditching lazy repurposing and rebuilding their ads from scratch for billboards through a strategic partnership with Vistar, demanding better creative control and execution.
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Programmatic Media’s Civil War: New Trade Bodies Expose Industry’s Turf Wars and Stalled Innovation
New rival trade bodies battling over programmatic media’s future expose an industry stuck between legacy turf wars and the desperate need for real disruption.
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AI Data Brokers: The New Middlemen Who Swipe 100% of Publishers’ Content—and Profits
Publishers are facing a new breed of middlemen: AI data brokers who scrape 100% of their content without paying a dime, far worse than the old ad tech tax.
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Stuck in the Grind: Why Marketers Are Trapped in Career Limbo and Who’s to Blame
Most marketers are stuck in career limbo, crushed by lazy agencies and hollow metrics. The industry’s obsession with fluff over real impact is soul destroying.
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Fox Sports’ World Cup Promo Is a Celebrity Circus, Not a Strategy
Fox Sports’ new World Cup promo is less about strategy and more about star-studded spectacle—a celebrity circus masking a lack of digital savvy.
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Fox News Still Tops April 2026 Cable Ratings Despite Viewer Slide—The Rest of Cable News Is Still Chasing Shadows
Fox News still leads cable ratings in April 2026 despite ongoing viewer losses, while CNN and MSNBC flounder without growth or innovation.
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Why Data-Driven Audience Connections Are Still Mostly Marketing Bullshit
Marketing’s fetish with complex data to decode purchase intent is mostly a lazy narrative that confuses correlation with genuine audience connection. Here’s why.
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Incrementality Measurement Isn’t Magic — Stop Treating It Like It Is
Marketers drown in data but starve for truth on incrementality. The grift of lazy attribution models and SEO plugin hype must end — clean measurement demands rigor.
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The Myth of Unified CTV Measurement: Why Independent Metrics Are Still a Pipe Dream
The CTV measurement hype cycle is spinning out of control, but the dream of a truly independent, unified system is still a farce. Marketers deserve better.
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