What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Walmart’s Streaming Ad Marketplace Is a Trojan Horse for Small Business Budgets
Walmart’s new Connect Select marketplace bundles connected TV ads into its DSP, targeting small businesses with promises of democratized access but delivering a walled garden with hidden costs.
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Omnicom’s Agentic AI Is the Latest Overhyped Brand Safety Band-Aid for Influencer Content
Omnicom’s new influencer AI tool claims to fix brand safety issues but risks sterilizing authentic creator content with overhyped, blunt AI moderation. It’s the latest lazy shortcut in influencer marketing.
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How Agencies Weaponize Creators as Human Guinea Pigs to 'Innovate' Campaigns
Agencies like Horizon Media are burning out creators by turning them into disposable test subjects for on-the-fly ad experiments — and calling it innovation. It’s exploitation disguised as strategy.
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OpenAI’s Ad Pilot: Marketers Jump In Out of FOMO, Not Because It Works
Marketers are flocking to OpenAI’s ad pilot driven by FOMO rather than proven results. The platform’s value remains unproven weeks in, exposing the hype-driven grift in AI marketing.
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‘Who Owns Growth?’ The Marketing World’s Latest Circus of New Titles and Zero Real Change
Marketing’s obsession with new ‘growth’ roles is just another rebrand stunt unless companies fix the organizational chaos beneath. Hiring titles without ownership is a waste.
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Clicks Are Cheap: Why Chasing Volume is the SEO Industry’s Biggest Lie
The SEO industry’s fixation on click volume is a lazy, misleading metric that masks real failures. It’s time to prioritize value over vanity metrics and demand real business impact.
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AI’s B2B Buyer Journey Shake-Up and Apple’s CEO Shuffle: What Marketers Need to Know
AI is rewriting the B2B buyer journey while Apple’s CEO change signals a privacy-first marketing era. Lazy agencies and grift sellers beware: the game has changed.
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The Career Bullshit You’ve Been Fed: Spoiler, You’re the Only One Who Really Cares
Your career isn’t waiting for a perfect moment. Stop falling for lazy narratives and start owning your professional journey right now.
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Why Your SEO Agency Sucks at AI in 2026 - And How to Fire Them Before They Kill Your Rankings
If your SEO agency still thinks slapping ChatGPT-generated fluff on your site is "AI strategy," congratulations: you’re about to watch your rankings die. Here’s why ditching them yesterday is the only way forward.
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AI Content Detectors Are the New SEO Guru Grift - How They Fail Miserably in 2026
AI content detectors promised to save us from a sea of algorithm-fed drivel but instead became just another lazy agency cash grab. Here’s why they’re broken and always will be.
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Applebot-Extended Visibility: The Overhyped Myth That Wastes Publisher Time and Budget
Applebot isn’t the SEO game-changer it’s cracked up to be. Publishers wasting precious cycles chasing its phantom signals are falling for a well-marketed myth.
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Schema.org Adoption Gaps Are Crushing Your AI Visibility - And No One Is Talking About It
If you think AI visibility is just about keyword stuffing or fancy content, you're already losing. The real killer? Half-assed Schema.org markup that every lazy agency pretends to implement.
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LLMs.txt Is SEO Snake Oil in 2026 - Stop Believing the Perplexity Fairy Tale
The whole “LLMs.txt” hype is the latest SEO grift: a dead-end, tech-babble excuse for agencies to sell compliance theater. Here’s why it’s pure snake oil.
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Advertisers Are Wasting Billions on Bots While Pretending It’s Real Traffic
Marketers are waking up to the harsh reality that a huge chunk of their digital ad spend is wasted on sophisticated bot traffic. The industry’s failure to tackle invalid traffic is draining budgets and distorting performance metrics.
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Stop Letting Your Marketing Career Be an Accident—Own the Climb or Stay Stuck
Stop treating your marketing career like an accident. Real growth demands ruthless, deliberate choices—not luck or lazy excuses.
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Holland & Barrett’s Latest Campaign Proves Awareness Gains Still Demand More Than Buzzwords
Holland & Barrett’s latest campaign has delivered an immediate and meaningful boost in brand awareness, proving that real visibility requires more than just marketing buzzwords.
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Rank Math’s AI Features: Overhyped, Underperforming, and a Total Waste of Time
Rank Math’s so-called AI SEO “boost” is nothing but smoke and mirrors. It underdelivers while bloating your site with useless code—don’t buy the hype.
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AI Content Detectors: The Nonsense Gatekeepers That Are Broken Beyond Repair
AI content detectors are a laughable joke pretending to police quality and originality—when they’re just glorified noise machines that hurt more than they help.
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