What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Core Web Vitals in 2026: Why This Signal Has Flatlined and You're Still Chasing It
Core Web Vitals peaked in 2021 and have been a glorified performance placebo ever since. Yet lazy agencies and Google’s PR machine keep feeding you the same tired hype.
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Why Your Brand’s Value Proposition Is Dead Without Consistent Experience
Brands that rely solely on price are doomed. Real value comes from consistent, positive consumer experiences that justify premium pricing and build loyalty.
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Advertisers’ Blind Faith in Digital Ads Is Fueling a Bot-Driven Money Sink
Digital ad spend is ballooning, but a stealthy army of bots is devouring budgets under advertisers’ noses. It’s time to call out the industry’s complacency on invalid traffic.
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Asos Throws the Kitchen Sink at Marketing to Mask Growth Woes — Why ‘Balanced’ Is Just Code for Confused
Asos’s new ‘balanced’ marketing strategy is less a breakthrough and more a scattershot scramble to fix deeper growth issues with buzzword-laden gimmicks.
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Top Marketers Reveal What Real Marketing Looks Like — Spoiler: It’s Not Buzzword Bingo
Marketing’s top execs call out the industry’s buzzword nonsense and push for real accountability, creativity, and measurable impact in 2026 campaigns.
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Sainsbury’s £1.3bn Price War: Why ‘Personalised Value’ Is Just Marketing Spin
Sainsbury’s £1.3bn price push isn’t innovation—it’s a tired discount war dressed up as “personalised value.” The real retail challenge? Stop slashing prices and start delivering real customer experience.
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Asos Throws Marketing Spaghetti at the Wall: Balanced Strategy or Just More Noise?
Asos’s new ‘balanced’ marketing strategy is less innovation and more marketing grift, doubling down on buzzwords while ignoring core business issues.
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The ‘More With Less’ Delusion: How Top Marketers Are Still Falling For Budget Squeeze Bullshit
Nine out of ten marketers managing £45bn ad spend claim budget pressure, but it’s just an excuse for strategic failure and agency complacency. Here’s why.
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Why Betting on Positivity in Podcasting Beats the Clickbait Hot Take Trap
In a sea of clickbait outrage, the Good Noticings podcast chooses positivity — proving that thoughtful content can thrive without falling into the hot take trap.
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The CMO Revolt: Why Marketing Chiefs Are Getting Fired and What It Means for Growth
Last month’s mass CMO shakeups reveal a brutal truth: the marketing playbook is broken, and boards demand ruthless growth operators, not brand cheerleaders.
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Victoria Lozano’s Crayola Makeover: Legacy Brand Revival Without the Corporate Snooze
Victoria Lozano’s overhaul of Crayola proves legacy brand revival doesn’t need to be a boring corporate rerun or a desperate viral chase. It’s about real strategy and emotional grit.
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The Week’s Most Shamelessly Luxurious Ads: Marc Jacobs, Ikea, and the Art of Selling You Stuff You Don’t Need
This week’s ad roundup features Marc Jacobs, Ikea, Goop Kitchen, and Bloomberg Media delivering campaigns soaked in glossy clichés and tired narratives. Time to call out the industry’s favorite grifts.
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Possible’s 2026 Playbook: Eden Roc Expansion and Star-Studded Invite-Only Marketing Theater
Possible’s 2026 expansion into Eden Roc and its invite-only programming aim to transform marketing conferences into exclusive star-studded spectacles. But is it all show and no substance?
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AI Content Detectors Are Lying to You: The Grift of Fake Plagiarism Scanners in SEO
If you think AI content detectors actually catch plagiarism or maintain quality, you’re dead wrong. They're a lazy agency cash grab and Google-approved nonsense.
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Core Web Vitals Are Overrated Noise: Why Google's Speed Signals Are Peak Nothingburger in 2026
The SEO world’s obsession with Core Web Vitals is a sad circus of vanity metrics and lazy agency parroting. Here’s why these signals are meaningless noise in 2026.
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Schema.org Adoption Is a Dumpster Fire: Why Most Publishers Are Wasting Time on Half-Baked Markup
The SEO world loves to pretend adding a few Schema tags is a silver bullet. Spoiler: most publishers are drowning in broken, incomplete, and outright useless structured data.
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IndexNow Is a Zero-Impact PR Stunt: Why Microsoft's Link Submission API Is SEO Snake Oil in 2026
IndexNow is being paraded as the next big thing in SEO, but it's a glorified link submission API that delivers zero tangible value. Here’s why the whole thing is SEO snake oil in 2026.
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Beehiiv’s Feature Spree: Polishing the Platform or Just Noise in the Creator Wars?
Beehiiv is aggressively adding features to challenge Substack and others, but piling on bells and whistles risks turning it into yet another bloated platform that creators will abandon.
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