What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
Devonshires Breaks Legal Mold by Hiring First-Ever CMO — A Move Most Law Firms Still Fear
Devonshires shakes up legal marketing orthodoxy by appointing its first-ever CMO to unify growth strategy — a move most law firms still refuse to make.
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Sainsbury’s £1.3bn Price War: Why ‘Personalised Value’ Is Just Marketing Spin
Sainsbury’s £1.3bn price push isn’t innovation—it’s a tired discount war dressed up as “personalised value.” The real retail challenge? Stop slashing prices and start delivering real customer experience.
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Asos Throws Marketing Spaghetti at the Wall: Balanced Strategy or Just More Noise?
Asos’s new ‘balanced’ marketing strategy is less innovation and more marketing grift, doubling down on buzzwords while ignoring core business issues.
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The ‘More With Less’ Delusion: How Top Marketers Are Still Falling For Budget Squeeze Bullshit
Nine out of ten marketers managing £45bn ad spend claim budget pressure, but it’s just an excuse for strategic failure and agency complacency. Here’s why.
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SEO Agencies in 2026 Are Mostly Selling You Snake Oil - Here's How to Spot the Grift and Fix It Yourself
If you’re still trusting SEO agencies in 2026, you’re probably funding a grift masquerading as expertise. Here’s how to call bullshit and reclaim your rankings.
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Structured Data for Google AI Overviews: The Biggest Missed Opportunity No Publisher Is Exploiting
Everyone’s obsessed with flashy SEO hacks, but the real goldmine—structured data powering Google’s AI overviews—remains untouched by lazy publishers and clueless agencies.
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AI Content Detectors Are Lying to You: The Grift of Fake Plagiarism Scanners in SEO
If you think AI content detectors actually catch plagiarism or maintain quality, you’re dead wrong. They're a lazy agency cash grab and Google-approved nonsense.
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The Applebot-Extended Visibility Myth: How a Ghost Bot Is Hijacking Your Crawl Budget
Applebot isn’t the SEO ally you think it is. That so-called extended visibility is a cargo cult narrative masking a stealth crawl budget vampire.
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Core Web Vitals Are Overrated Noise: Why Google's Speed Signals Are Peak Nothingburger in 2026
The SEO world’s obsession with Core Web Vitals is a sad circus of vanity metrics and lazy agency parroting. Here’s why these signals are meaningless noise in 2026.
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GSC Discover Traffic Attribution Is Broken Beyond Repair - Stop Trusting These Vanity Metrics
Google Search Console’s Discover traffic numbers are a masterclass in broken attribution. If you’re relying on those stats, you’re chasing ghosts and inflating your ego.
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Schema.org Adoption Is a Dumpster Fire: Why Most Publishers Are Wasting Time on Half-Baked Markup
The SEO world loves to pretend adding a few Schema tags is a silver bullet. Spoiler: most publishers are drowning in broken, incomplete, and outright useless structured data.
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Yoast and Rank Math AI Features Are a Lazy Joke: How These Plugins Still Can't Generate Real SEO Value
Yoast and Rank Math's new AI gimmicks are nothing but smoke and mirrors — a lazy band-aid on decades of plugin bloat and SEO grift that delivers zero tangible ROI.
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IndexNow Is a Zero-Impact PR Stunt: Why Microsoft's Link Submission API Is SEO Snake Oil in 2026
IndexNow is being paraded as the next big thing in SEO, but it's a glorified link submission API that delivers zero tangible value. Here’s why the whole thing is SEO snake oil in 2026.
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How The Good Noticings Podcast Ditches Clickbait for Genuine Positivity in a Toxic Social Media Jungle
The Good Noticings podcast rejects the content industry’s obsession with outrage and hot takes, proving that positivity and authenticity can cut through the noise.
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The CMO Shakeup Nobody’s Talking About: Growth Isn’t Marketing’s Side Hustle Anymore
The recent wave of CMO shakeups reveals a brutal truth: marketing’s old playbook is dead. Growth isn’t a side hustle anymore — it’s the entire job.
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Legacy Brands and the Illusion of Reinvention: What Crayola’s Latest Strategy Gets Wrong
Crayola’s recent rebrand efforts reveal a deeper issue: legacy brands mistaking nostalgia for innovation, and emotional resonance for strategic evolution.
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The Week’s Most Eye-Rolling Ad Stunts: Marc Jacobs, Ikea, and the Same Old Noise
This week’s roundup of ad campaigns from Marc Jacobs to Ikea reveals a familiar pattern: flashy packaging over meaningful innovation. Here’s why the industry’s playing it safe is killing creativity.
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Possible 2026: The Fontainebleau Fanfare and the C-Suite Climb That Could Break Marketing’s Echo Chamber
Possible’s 2026 expansion at Eden Roc aims to transform it into marketing’s Davos with exclusive programming and C-suite dealmaking, but is it substance or style? Spoiler: it’s a gamble.
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