Brands’ failure to plan marketing succession isn’t just bad HR—it’s a strategic disaster waiting to explode when key talent leaves. Ignoring this is corporate malpractice.
Channel 4 and Lloyds Bank’s Black in Business initiative boosts its ad prize to £200K, but TV exposure alone won’t fix the systemic gaps Black entrepreneurs face.
The Royal Ballet and Opera’s rebrand isn’t just a facelift; it’s a brutal wake-up call for legacy brands clinging to complacency. They prove restlessness and measurement beat dusty heritage every time.
Hershey is tackling a $2 billion marketing blind spot with AI agents from Mutinex and Tracer, aiming to overhaul slow, outdated media budget models. The move could shake up an industry stuck in the past.
Hendrick’s gin’s latest launch leans on AI and theater for buzz, but it’s marketing fluff disguised as innovation. The industry’s obsession with surface-level AI is producing flashy yet hollow spectacles.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.