Nisan 27, 2026
OpenAI’s Ad Pilot: Marketers Jump In Out of FOMO, Not Because It Works
Marketers are flocking to OpenAI’s ad pilot driven by FOMO rather than proven results. The platform’s value remains unproven weeks in, exposing the hype-driven grift in AI marketing.
Nisan 27, 2026
News UK Weaponizes The Times’ First-Party Data into Synthetic Audiences — Advertisers Beware
News UK turns The Times’ first-party data into synthetic audiences, selling advertisers guesswork disguised as precision targeting. Another media grift, wrapped in AI buzzwords.
Nisan 27, 2026
Meta’s Foray Into Connected TV Ads Is a Desperate Play to Monetize Your Living Room
Meta’s push into connected TV ads isn’t a breakthrough — it’s a desperate attempt to sustain ad revenue as its core platforms stall, repackaging old tactics on a new screen.
Nisan 27, 2026
‘Who Owns Growth?’ The Marketing World’s Latest Circus of New Titles and Zero Real Change
Marketing’s obsession with new ‘growth’ roles is just another rebrand stunt unless companies fix the organizational chaos beneath. Hiring titles without ownership is a waste.
Nisan 27, 2026
Clicks Are Cheap: Why Chasing Volume is the SEO Industry’s Biggest Lie
The SEO industry’s fixation on click volume is a lazy, misleading metric that masks real failures. It’s time to prioritize value over vanity metrics and demand real business impact.