Nisan 27, 2026
Walmart’s Streaming Ad Marketplace Is a Trojan Horse for Small Business Budgets
Walmart’s new Connect Select marketplace bundles connected TV ads into its DSP, targeting small businesses with promises of democratized access but delivering a walled garden with hidden costs.
Nisan 27, 2026
Goodway Group and Optable’s Data Clean-Up Is What AI Agents Actually Needed—Not Another Overhyped ‘Revolution’
Goodway Group and Optable are cutting through the AI hype by fixing the real problem in ad tech: garbage data. Their partnership proves AI agents only work when fed clean, compliant data.
Nisan 27, 2026
Omnicom’s Agentic AI Is the Latest Overhyped Brand Safety Band-Aid for Influencer Content
Omnicom’s new influencer AI tool claims to fix brand safety issues but risks sterilizing authentic creator content with overhyped, blunt AI moderation. It’s the latest lazy shortcut in influencer marketing.
Nisan 27, 2026
Hershey Throws AI Agents at Its $2 Billion Marketing Mess — Will It Actually Work?
Hershey is betting on AI agents to overhaul its $2 billion marketing blind spot, exposing the industry’s failure to modernize Media Mix Modeling beyond outdated guesswork.
Nisan 27, 2026
How Agencies Weaponize Creators as Human Guinea Pigs to ‘Innovate’ Campaigns
Agencies like Horizon Media are burning out creators by turning them into disposable test subjects for on-the-fly ad experiments — and calling it innovation. It’s exploitation disguised as strategy.