Walmart’s new Connect Select marketplace bundles connected TV ads into its DSP, targeting small businesses with promises of democratized access but delivering a walled garden with hidden costs.
Goodway Group and Optable are cutting through the AI hype by fixing the real problem in ad tech: garbage data. Their partnership proves AI agents only work when fed clean, compliant data.
Omnicom’s new influencer AI tool claims to fix brand safety issues but risks sterilizing authentic creator content with overhyped, blunt AI moderation. It’s the latest lazy shortcut in influencer marketing.
Hershey is betting on AI agents to overhaul its $2 billion marketing blind spot, exposing the industry’s failure to modernize Media Mix Modeling beyond outdated guesswork.
Agencies like Horizon Media are burning out creators by turning them into disposable test subjects for on-the-fly ad experiments — and calling it innovation. It’s exploitation disguised as strategy.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.