AI content detectors promised to save us from a sea of algorithm-fed drivel but instead became just another lazy agency cash grab. Here’s why they’re broken and always will be.
Applebot isn’t the SEO game-changer it’s cracked up to be. Publishers wasting precious cycles chasing its phantom signals are falling for a well-marketed myth.
Google’s holy Core Web Vitals obsession is nothing more than a marketing smokescreen. Here’s why the metric weight is laughably low and the whole charade needs to die.
If you think your Google Discover numbers mean anything, you’re either deluded or playing dumb. The attribution is so screwed, it’s a masterclass in data fakery.
If you think AI visibility is just about keyword stuffing or fancy content, you're already losing. The real killer? Half-assed Schema.org markup that every lazy agency pretends to implement.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.