Mayıs 15, 2026
The Marketing Academy’s 2026 Scholars Program: More Buzz or Real Skill-Building for Future Leaders?
The Marketing Academy’s 2026 Scholars program promises to mold future marketing leaders, but is it a genuine skill-builder or just another industry vanity project?
Mayıs 15, 2026
NBCUniversal’s Ads Head Clings to Late Night TV as Brands Keep Throwing Cash at Dying Formats
NBCUniversal’s ad chief insists brands are still eager to buy late night TV spots, but this stubborn commitment to dying formats ignores the brutal reality of fragmented viewership.
Mayıs 15, 2026
Health Brands Still Failing the Modern Consumer: Why Influencers and AI Aren’t the Magic Fix
Health brands in 2026 are stuck recycling influencer hype and AI buzz without real substance, fueling consumer skepticism instead of trust.
Mayıs 15, 2026
Evening News Ratings Tumble Again: Broadcast Networks Bleed Viewers in May
Broadcast evening news ratings keep sliding, with ABC and NBC locked in a losing battle for a shrinking audience amid industry-wide decline.
Mayıs 15, 2026
Retail Media’s TV Ad Spend Heist: Walmart and Amazon Double Down on Data-Driven Domination
Walmart and Amazon are aggressively converting TV ad dollars into retail media spend, leveraging AI and shopper data to outpace traditional advertising. The era of broad TV buys is over.