Mayıs 15, 2026
Retail Media’s Land Grab: How Walmart and Amazon Are Poaching TV Dollars with AI-Driven Data Schemes
Walmart and Amazon are aggressively poaching traditional TV ad budgets, using AI and data-driven retail media pitches that promise precision but often deliver hype. The industry’s lazy acceptance of these claims is setting marketers up for disappointment.
Mayıs 14, 2026
Live Sports Aren’t Just TV Shows: They’re the Last Real Appointment Viewing—and Advertisers Know It
Live sports remain the last true appointment viewing, commanding premium ad slots amid media fragmentation. Following fans across platforms isn’t optional—it’s survival.
Mayıs 14, 2026
Mobile Gaming’s Measurement Migration Nightmare: How They Keep Performance From Crashing and Burning
Mobile gaming companies face a brutal challenge migrating measurement systems amid privacy upheavals and AI integration. Adjust reveals how surgical infrastructure work keeps performance intact.
Mayıs 14, 2026
Biscoff Ditches Control Freakery, Hands Creators the Keys to the Biscuit Kingdom
Biscoff’s UK marketing chief reveals the brand’s radical strategy of handing full creative control to trusted creators, proving that trust beats control every time.
Mayıs 14, 2026
Marketing’s Big Lie: Why Chasing Buzz Over Business Kills Investment
Marketing’s obsession with buzz over business is killing investment. The Marketing Week Awards judges demand a brutal realignment: tie your work to the company narrative or get cut.