Mayıs 14, 2026
Hershey’s AI-Powered Media Mix Modeling: Why Owning Your Martech Beats Renting the Hype
Hershey’s programmatic chief is ditching agency handouts and building an AI-powered media mix modeling system in-house, calling out the industry’s vendor dependency for what it is: a grift.
Mayıs 14, 2026
Heineken’s Shameless World Cup Cash Grab: Soccer-Themed 12-Packs to Flood U.S. Shelves This Summer
Heineken’s latest World Cup marketing move is a tired, lazy play: limited-edition soccer-themed beer packs that do nothing to genuinely engage fans.
Mayıs 14, 2026
The AI Hype Bubble Meets Brand Valuations: Why ‘Meaningful’ Brands Are Booming (And What It Really Means)
Kantar BrandZ’s latest report claims AI is fueling explosive growth among “meaningful” brands. Here’s why the hype is overblown—and what real brand growth actually demands.
Mayıs 14, 2026
Marketing Accountability Is a Dumpster Fire — Here’s Why ROI Obsession Makes It Worse
Marketing accountability is a mess because the industry obsesses over ROI and vague alignment talk, ignoring the real need for honest, data-driven business metrics.
Mayıs 14, 2026
Netflix’s Nicolle Pangis Calls Out AI Hype in Streaming Ads: It’s Not Just Automation, It’s Smarts and Measurement
Netflix’s Nicolle Pangis slams the myth that AI alone can fix streaming ad woes. Success demands smart measurement and human insight, not lazy automation hype.