Mayıs 5, 2026
Future Leader Awards 2026 Expose the Myth of Tactical Marketing: Digitas, Five Below, and January Digital Actually Deliver Growth
The 2026 Future Leader Awards winners reveal how true growth comes from data-driven, authentic marketing — not the usual tactical fluff and grift.
Mayıs 5, 2026
OpenAI Cracks Open ChatGPT Ads Manager to U.S. Advertisers, Ditches $50K Spend Floor Amid CPA Bidding Hype
OpenAI opens ChatGPT Ads Manager to U.S. advertisers, ditching the $50K spend minimum and promising third-party measurement and CPA bidding. Reality check: this isn’t magic.
Mayıs 5, 2026
PayPal’s New CMO Antonio Lucio: Corporate Safe Bet or Signal of Marketing Malaise?
PayPal’s appointment of Antonio Lucio as CMO signals a marketing reset that may be more about corporate comfort than genuine innovation in a crowded fintech market.
Mayıs 5, 2026
The Silent Asterisk: Why Consumer ‘Yes’ in Research Is Marketing’s Biggest Trap
When consumers say “yes” in research, it often comes with unspoken caveats marketers ignore at their peril. The silent asterisk is the industry’s biggest blind spot.
Mayıs 5, 2026
McDonald’s UK & Ireland Taps Tim Kenward for CMO Role After 15 Years of Internal Grind
McDonald’s UK and Ireland just promoted a 15-year insider as CMO, doubling down on marketing continuity rather than innovation. This is a missed chance for disruption.