Mayıs 6, 2026
Why Marketing’s Neglect of CTOs Is a Slow-Motion Trainwreck—and Specsavers’ Tagline Tweak Isn’t Saving It
Marketers ignoring CTOs while obsessing over tagline tweaks is a recipe for failure. Specsavers’ safe rebrand move won’t fix the underlying digital disconnect.
Mayıs 6, 2026
Anchor Butter Ditches Pasture Clichés to Cut Through Advertising Noise
Anchor Butter is abandoning the tired trope of cows in fields, aiming to break through the dairy category’s advertising monotony with fresher storytelling.
Mayıs 6, 2026
McDonald’s UK and Ireland Puts Longtime Insider Tim Kenward in the Hotseat as CMO—Marketing Stuck in a Comfort Zone?
McDonald’s UK and Ireland’s new CMO Tim Kenward is a longtime insider whose appointment signals a refusal to disrupt a stagnant brand marketing strategy.
Mayıs 6, 2026
The Very Group’s Chief Customer Officer Jessica Myers Bails After 3.5 Years — What Now for the Retailer?
Jessica Myers has left The Very Group after over three and a half years as Chief Customer Officer, highlighting ongoing leadership instability amid the retailer’s customer experience struggles.
Mayıs 6, 2026
Canva’s Cannes Lions Playbook: Tripling Beach Space to Monetize Creativity and PR Theater
Canva tripled its Cannes Lions beach space after a modest 4,000 visitors last year, doubling down on spectacle over substance with The Creative Cabana. More gelato, more parties, less real innovation.