Mayıs 6, 2026
Forrester’s New Report Exposes B2B Marketing’s Deadly Blind Spot: Buyers Have Already Picked Their Vendors
Forrester reveals that 66% of B2B buyers pick their vendors before any direct contact, rendering traditional marketing tactics obsolete. The buying process is now confirmation, not selection.
Mayıs 6, 2026
Cartier’s Panther Campaign Proves Luxury Branding Isn’t Dead, Just Lazy Everywhere Else
Cartier’s recent OOH campaign featuring its iconic panther reminded the luxury world that true brand distinctiveness comes from owning your heritage—not chasing trends. The campaign’s success earned it top honors in Kantar’s ‘The Works’ study.
Mayıs 6, 2026
Airwallex Ditches Quick Fixes, Banks on ‘Compound Effect’ to Shake Up B2B Fintech Branding
Airwallex rejects fintech marketing hype, betting on slow, steady brand trust and deep partnerships to disrupt B2B finance. No quick wins here.
Mayıs 6, 2026
The End of the Click: Why Marketers Clinging to Paid Search Are Screwing Themselves
Paid search is dying, and marketers still clinging to it are setting themselves up for failure. The future demands strong brands, not cheap clicks.
Mayıs 6, 2026
**Apple’s Siri AI Lawsuit Settlement: A Turning Point in Tech Responsibility**
In a San Francisco courtroom, the tension was palpable as Apple representatives squared off against a group of plaintiffs determined to hold the tech giant accountable for the use of their data. The case revolved around Siri, the intelligen