Mayıs 6, 2026
Victoria Lozano’s Crayola Makeover: Legacy Brand Revival Without the Corporate Snooze
Victoria Lozano’s overhaul of Crayola proves legacy brand revival doesn’t need to be a boring corporate rerun or a desperate viral chase. It’s about real strategy and emotional grit.
Mayıs 6, 2026
The Week’s Most Shamelessly Luxurious Ads: Marc Jacobs, Ikea, and the Art of Selling You Stuff You Don’t Need
This week’s ad roundup features Marc Jacobs, Ikea, Goop Kitchen, and Bloomberg Media delivering campaigns soaked in glossy clichés and tired narratives. Time to call out the industry’s favorite grifts.
Mayıs 6, 2026
Possible’s 2026 Playbook: Eden Roc Expansion and Star-Studded Invite-Only Marketing Theater
Possible’s 2026 expansion into Eden Roc and its invite-only programming aim to transform marketing conferences into exclusive star-studded spectacles. But is it all show and no substance?
Mayıs 6, 2026
AB InBev Clinches Cannes Lions Creative Marketer of the Year—Third Time’s Not a Charm, It’s a Monopoly
AB InBev’s third Cannes Lions Creative Marketer of the Year win isn’t just a trophy—it’s a clear sign that marketing creativity is now a game dominated by cash and scale, not innovation.
Mayıs 6, 2026
Google’s AI Max One Year Later: Search Costs Skyrocket While Advertisers Get Milked
A year after Google launched AI Max bidding, advertisers face soaring CPCs and shrinking returns as zero-click traffic worsens the squeeze.