Mayıs 6, 2026
WPP’s Quarter Proves Margins Matter More Than Top-Line Bullshit
WPP’s latest quarter reveals the real battlefield isn’t revenue growth, it’s margin expansion. Time for agencies to ditch the growth-at-all-costs grift and get profitable.
Mayıs 6, 2026
Criteo’s ChatGPT Hype Collides With Reality as Revenue Forecast Takes a Hit
Criteo’s ChatGPT partnership has drawn client interest but failed to stop shares from sliding after a downgraded revenue forecast, exposing the limits of AI hype in ad tech.
Mayıs 6, 2026
TikTok’s Ecommerce Hype Meets PepsiCo’s Experimentation—But Don’t Call It ‘Active Attention’ Yet
TikTok claims it can turn viral videos into instant purchases, and PepsiCo is testing those ecommerce waters. Spoiler: it’s not magic, just early-stage hustle.
Mayıs 6, 2026
The Media Planning Survey Nobody Will Read—But You Should, Because It Pays £250
MarketingWeek’s £250 media planning survey for 2026 isn’t just another industry gimmick—if you engage critically, it might actually surface insights you won’t find in agency press releases.
Mayıs 6, 2026
Apple’s AI Drama and Vine’s Resurrection: What Marketers Need to Stop Ignoring
Apple’s recent AI retreat exposes the myth of its privacy-first stance, while Vine’s comeback challenges marketers to rethink short-form video strategies amid social fatigue.