Diageo’s CEO Sir Dave Lewis isn’t hiding the truth: competitiveness and affordability are the overdue focus in a brand strategy long trapped by legacy bloat and premiumization myths.
Marketing Week’s upcoming webinar offers a peek behind the curtain of award-winning marketing — but beware the usual hype dressed up as insight.
Ziff Davis is doubling down on lifestyle content by acquiring four brands from Recurrent Ventures, bucking the trend of media companies retreating from the open web.
Old Navy shakes up leadership by appointing Michael Francis as Chief Customer Officer, signaling a no-nonsense approach to its struggling turnaround.
Criteo’s $1 billion Q1 haul looks good until you realize it’s propped up by short-term deals and overshadowed by major client losses. The retargeting giant is struggling to keep pace in a privacy-first world.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.