Health marketing’s obsession with viral campaigns and buzzwords is a shallow trust game that’s losing audiences. Real trust demands brutal transparency, not PR stunts.
Agentic AI isn’t a magical fix for marketing funnels—it’s another overhyped tool brands misuse because they ignore foundational data and strategy work.
Brands are drowning in AI-generated content garbage that kills engagement and risks reputation. The real fix isn’t more AI, it’s brutal quality control and accountability.
OpenAI just flipped the script on ChatGPT advertising by launching a self-service platform that cuts out the middlemen and forces advertisers to play serious ball. This isn’t charity — it’s a ruthless bid for ad dominance.
Social video ad spending is projected to outpace CTV growth this year, signaling a major shift as advertisers chase viewers on platforms like TikTok and Instagram rather than smart TVs.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.