Mayıs 14, 2026
AI-Fueled ‘Meaningful’ Brands Surge 129% as Marketing’s Smoke and Mirrors Get Exposed
Kantar BrandZ reveals that brands delivering genuine consumer value with AI-driven insights have surged 129%, shattering the $13.1 trillion valuation barrier for the top 100 global brands.
Mayıs 14, 2026
Marketing Accountability Is a Smokescreen: ROI Obsession Hides Real Misalignment
Marketing accountability isn’t about chasing elusive ROI figures. The real issue is the chronic misalignment between marketing and finance goals, disguised by lazy metrics and agency lip service.
Mayıs 14, 2026
Burberry’s Brand Turnaround: Marketing or Overhyped Spin?
Burberry credits marketing as the key driver in its brand turnaround, but the real story is more complex — and less glamorous. The luxury giant’s PR spin masks deeper challenges.
Mayıs 14, 2026
Cannes Lions’ New Entry Rules Are a Pain, But They’re the Anti-Grift We Desperately Needed
Cannes Lions’ revamped entry rules are a pain for agencies used to gaming the system, but this crackdown on fluff is exactly what the marketing awards world needed.
Mayıs 14, 2026
Hinge’s New Campaign Glorifies Gen Z’s Swipe Near-Misses—Because Love Is a Series of Almosts
Hinge’s new campaign under Tamika Young celebrates the near misses and almosts that shape Gen Z’s digital dating stories, cutting through the usual polished success myths.