Netflix’s push to use AI agents to grow its $3 billion ad business is less innovation and more hype, masking a desperate attempt to legitimize its pivot to advertising.
Amazon’s Alexa is no longer just a voice assistant; it’s the spearhead of a new ecommerce ad battleground that will leave traditional search advertising in the dust.
Most CMOs are stuck chasing shallow ROI metrics that don’t matter. Real ROI is complex, cross-functional, and tied to business growth—not just clicks or conversions.
Google has overtaken Apple as the most valuable brand in Kantar’s 2026 rankings, signaling AI’s central role in shaping modern brand power. Apple’s AI lag paints a stark contrast.
In 2026, dozens of SEO agencies still push keyword density as a winning strategy despite Google’s clear algorithm evolution away from it.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.