Marketing Week judges push the tired ‘company narrative’ line to justify spend, but it’s just another excuse for agencies to dodge real ROI accountability.
ADWEEK’s Innovator 50 nominations for 2026 are open — but watch out for the usual buzzword circus. Real innovation demands real impact, not just marketing fluff.
YouTube’s push to recast itself as a TV network with "creator shows" is less innovation and more a slick grift aimed at advertisers desperate for brand-safe media.
Amazon’s scrapped API fees after heavy pushback show how vulnerable tech firms are to platform greed. This is a wake-up call to build independence.
YouTube is done being just a launchpad for creators fleeing to rivals. It’s pivoting hard to become a real home, investing in retention and community to keep stars from leaving.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.