Mayıs 13, 2026
Warner Bros. Discovery’s Programmatic Upfront: How Lazy TV Ad Sales Are Getting a Tech Makeover
Warner Bros. Discovery’s move to embed programmatic advertising into its upfront deals signals a necessary shake-up in the outdated, lazy world of TV ad sales.
Mayıs 13, 2026
Disney’s ‘Rivals’ Season 2 Partners with Waitrose to Weaponize Streaming Launches as Cultural Landmines
Disney’s partnership with Waitrose for ‘Rivals’ season two is less a creative win and more a symptom of streaming’s lazy brand synergy epidemic.
Mayıs 13, 2026
Marketing’s Socio-Economic Pay Gap Hits Four-Year High — And It’s Killing Your Bottom Line
The marketing industry’s socio-economic pay gap has surged to a four-year high, revealing a deeper crisis that’s more than just a PR headache — it’s a fundamental business failure.
Mayıs 13, 2026
Why 1950s-Era Workplace Systems Are Destroying Parents’ Careers—and No One’s Fixing It
The corporate world’s outdated parental policies are stifling careers and reinforcing archaic gender roles. The Marketing Week podcast pulls no punches on why 1950s-era systems must die.
Mayıs 13, 2026
Liquid I.V. and FLO’s Retro Summer Campaign: Nostalgia Meets Hydration in a Marketing Gimmick
Liquid I.V. leans on a retro flavor and a British R&B group to sell hydration this summer—classic marketing laziness dressed as innovation.