Duluth Trading Company smartly trusts AI to handle ad bidding but draws the line at brand storytelling, exposing the overhyped promises of AI-driven creativity.
OpenAI’s new feature automates product ads inside ChatGPT, but it’s less innovation and more a lazy repackaging of old e-commerce ad tricks. Brands beware.
GameStop’s unexpected bid for eBay isn’t a bold strategic move — it’s a baffling gamble from a cash-strapped retailer with no clear funding plan.
Amazon is leveraging its NBA and NFL live sports rights combined with commerce data to crack open upfront ad budgets long dominated by traditional TV networks.
Ad tech’s shift to AI-driven campaigns demands ironclad contracts and accountability. Without clear guardrails, brands risk losing control—and money—to opaque algorithms.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.