Stratacache’s decision to liquidate its UK business reveals the retail advertising tech sector’s overhyped promises and failed digital signage strategies.
Target ditched its clunky creator program and launched two new ones—Club Target and Target Ambassadors—aimed at real engagement, not influencer grift.
MrBeast is flipping the script on the creator economy with a new platform that ditches lazy agencies and grift for programmatic infrastructure.
Ad tech’s rush to embrace OpenAI is less partnership and more panic — a replay of past mistakes where dependency leads to obsolescence. The future demands real AI ownership, not buzzword worship.
Mail Metro Media is ditching the ad flood for a smarter, leaner approach, aiming for 300% PMP growth by unifying its ad stack and cutting ad volume.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.