Mayıs 5, 2026
Brand Health Metrics: The Marketing Industry’s Latest Magic Trick to Mask Falling ROI
Marketers are fleeing hard performance data for brand health metrics, propped up by AI tools that promise more than they deliver. It's a retreat from real accountability.
Mayıs 5, 2026
Why Yahoo and Dow Jones Are Making the Sports Business Beat Their Next Cash Cow
Yahoo and Dow Jones are doubling down on sports business coverage, targeting high-value audiences and advertisers with specialized verticals that go beyond generic game recaps.
Mayıs 5, 2026
Yahoo’s DSP Dream: Kochava Collab Is Just Another Agentic Buzzword Play
Yahoo’s new partnership with Kochava promises ‘agentic DSP workflows’ but delivers little more than jargon-drenched repackaging of old interoperability myths.
Mayıs 5, 2026
Retailers’ AI App Gold Rush Is a Feature Fetish, Not a Shopper Magnet
Retailers are rushing to build AI apps, but with little evidence shoppers actually want them, these features risk becoming expensive digital window dressing.
Mayıs 5, 2026
Micro-Influencers Dump Paychecks for Equity, Shaking Up Brand Sponsorships
Micro-influencers are ditching short-term sponsorship paychecks for equity in brands, exposing the broken influencer marketing model and forcing a reckoning.