Mayıs 4, 2026
Why Data-Driven Audience Connections Are Still Mostly Marketing Bullshit
Marketing’s fetish with complex data to decode purchase intent is mostly a lazy narrative that confuses correlation with genuine audience connection. Here’s why.
Mayıs 4, 2026
Incrementality Measurement Isn’t Magic — Stop Treating It Like It Is
Marketers drown in data but starve for truth on incrementality. The grift of lazy attribution models and SEO plugin hype must end — clean measurement demands rigor.
Mayıs 4, 2026
The Myth of Unified CTV Measurement: Why Independent Metrics Are Still a Pipe Dream
The CTV measurement hype cycle is spinning out of control, but the dream of a truly independent, unified system is still a farce. Marketers deserve better.
Mayıs 4, 2026
How Lazy Structured Data Implementations Are Killing Google AI Overview Features
Over 70% of websites with structured data fail to make Google’s AI Overview features due to sloppy JSON-LD and schema misuse.
Mayıs 4, 2026
The AI Content Detector Scam: How Detection Tools Destroy Publisher Trust
Since late 2023, AI content detectors like OpenAI’s own classifier have shown error rates over 40%, wrecking publisher credibility and fueling misinformation.