Despite Apple launching Applebot-Extended visibility in late 2023, over 80% of tested sites remain unseen in Apple Search results as of June 2024.
Since its 2021 rollout, Core Web Vitals have morphed into SEO’s biggest distraction despite 73% of sites misreporting metrics in Google’s own data.
OpenAI’s new consent-first pixel signals upcoming ChatGPT ads in Europe, but don’t mistake compliance theater for true privacy respect.
Marketers ignoring CTOs and Specsavers’ weak tagline change reveal a marketing industry stuck in shallow tactics and tech ignorance.
Authenticity in creator-led campaigns isn’t born on shoot day. It starts in the ugly, overlooked prep work that most brands and agencies skip.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.