Launching a challenger brand in CPG isn’t about grit and storytelling alone—it’s a brutal fight over distribution, margins, and real consumer access.
AI isn’t a magic wand for retail media — it’s a brutal efficiency tool forcing brands to finally link ad spend with real sales. CVS Media Exchange shows how lazy legacy models get disrupted.
The marketing CEO fad is just lazy leadership wrapped in buzzwords. True brand stewardship demands ruthless clarity, data-driven decisions, and ditching the agency grift.
Scott Jennings and Adam Mockler’s heated CNN segment was less debate, more spectacle, while Newsmax bets on Greta Van Susteren’s podcast to boost its credibility. Both moves highlight the media’s ongoing descent into partisan theater.
Everyone's obsessed with stuffing schema everywhere, but Google’s AI overviews gulp down your markup like it’s a cocktail of noise and bullshit. Here’s why nobody’s nailing the one signal that actually matters.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.