What we are thinking about.
Notes from running 8 publications and building tools for them. Restaurant SEO, local marketing, the boring parts that move the needle.
May 11, Monday: Navigating the Taurus Bull and Pisces Fins
With the Sun in Taurus, the Moon in Pisces, and a host of celestial interplay, today's skies ask us to balance the tangible with the ethereal.
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Sunday Reflections: A Pisces Moon Guides Us Inward
A Sunday where the Moon in Pisces invites introspection and a deeper look at our shared narratives. With key planetary movements in Taurus and Aries, the urge to ground dreams into reality is ever-present.
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Mother’s Day in the City: A Patchwork of Love Across Cultures and Boroughs
Mother’s Day in New York City unfolds as a mosaic of immigrant-rooted traditions, where families blend old customs with new, honoring mothers through shared meals, music, and moments that cross cultures and generations.
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SEO Agencies in 2026: The Same Old Grift, Now Drenched in AI Bullshit
In 2026, over 85% of SEO agencies rely on AI content generators, doubling the amount of low-value output since 2023.
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AI Content Detectors in 2026: The Inaccuracy Epidemic Wrecking SEO Workflows
By 2026, AI content detectors like OpenAI’s classifier and GPTZero are failing to correctly spot AI-written text over 60% of the time, fueling endless, pointless content wars.
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Schema.org Adoption Gaps: How Lazy Marketers Leave Google AI Blind Spots
Over 70% of top-ranking sites still lack proper Schema.org markup in 2024, hobbling Google's AI overviews and screwing user experience.
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B2B Marketing’s Humor Hang-Up Is Killing Its Own ROI — Stop Acting Like It’s Medicine on Pizza
The fear of using humor in B2B marketing is outdated and harmful. Embracing sharp, strategic humor drives engagement and breaks the cycle of boring campaigns.
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5 Ücretsiz SEO Denetim Aracı Yayında — Sitenizi 30 Saniyede Test Edin
ElephantNY'den 5 yeni ücretsiz araç: Schema Denetleyicisi, llms.txt Doğrulayıcı, Haber Sitemap Kontrolü, AI Görünürlük Denetimi ve Google News Hazırlık Skoru. Üyelik yok, kayıt yok.
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We Just Launched 5 Free SEO Audit Tools — Check Your Site in 30 Seconds
Five new free audit tools by ElephantNY: Schema Checker, llms.txt Validator, News Sitemap Validator, AI Visibility Audit, and Google News Readiness Score. No signup. No upsell.
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Keisha Taylor Starr Didn’t Just Play the Game—She Flipped the Women’s Sports Script at ION in Two Years
Keisha Taylor Starr transformed ION’s women’s sports division into a revenue powerhouse in just two years by ditching feel-good fluff for financial discipline and creative audacity.
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Fox News Launches Over-the-Top 250th Birthday Promo Campaign, Because Patriotism is a Ratings Game
Fox News has launched a bombastic promotional campaign for America’s 250th birthday, trading nuanced history for a ratings-driven spectacle. Fox Business joins in too.
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Morning News Ratings Show Networks Still Battling for Relevance Amid Stale Format Clashes
Morning news ratings for the week of April 27 show all three networks growing, but the real story is a tightening race amid stagnant format fatigue.
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Marketing’s Pay Gap Paralysis and the Myth of Category Differentiation
Marketing’s pay gap is widening, and the obsession with category differentiation is mostly superficial noise. It’s time for real accountability, not buzzword bingo.
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The New York Times' 32% Digital Ad Growth Is No Accident — Here’s the Brutal Truth You’re Ignoring
The New York Times' 32% surge in digital ad revenue is a brutal reality check for lazy agencies and SEO grifters still peddling outdated tactics. Here’s the no-BS breakdown.
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Marketers on the Move: GM, Old Navy, Canva Shake Up Their Leadership Amid Industry Turmoil
GM, Old Navy, and Canva’s recent marketing leadership changes reveal a tired industry obsessed with optics over impact. It’s time to demand real results, not just press releases.
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Amazon’s Data Grab Hits Netflix Ads in UK—CTV Advertising Just Got More Orwellian
Amazon is integrating its consumer data with Netflix’s UK ad inventory, escalating its control over connected TV advertising and privacy concerns alike.
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Amazon’s Upfront Pivot: From Content Showcase to Ad Tech Power Play
Amazon’s upfront event has evolved from a content showcase to a strategic pitch for its ad tech ecosystem, signaling a seismic shift in how advertising dollars are fought over.
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Ads of the Week: Why Adidas, Canva, and Liquid Death Are Still Outpacing the Rest in an Oversaturated Market
This week’s top ads from Adidas, Canva, and Liquid Death prove that authenticity and boldness still outshine the endless sea of generic agency fluff.
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