Nisan 23, 2026
Tom Fishburne’s Marketoonist Nails the Human Element Missing from Marketing’s Machine Age
Tom Fishburne’s Marketoonist exposes the marketing industry’s dangerous drift away from human insight toward soulless automation and AI hype.
Nisan 23, 2026
IPA Calls Out ‘Opaque’ Walled Gardens, Demands Industry-Wide Measurement Overhaul
The IPA is calling out the marketing industry’s dangerous reliance on opaque walled garden data and demanding a shift to transparent, joint measurement standards.
Nisan 23, 2026
Santander’s ‘Digital with a Human Touch’ Is Just Another Bland Global Brand Play
Santander’s new global brand positioning touting a “digital with a human touch” approach is just another shallow corporate play. It masks deeper strategic laziness with buzzwords and a one-size-fits-all creative platform.
Nisan 23, 2026
Sanlorenzo’s Brand Playbook: Why Luxury Yachts Are Finally Learning from Fashion and Cars
Sanlorenzo is ditching specs-heavy yacht marketing in favor of emotional branding inspired by luxury fashion and automotive giants. It’s a necessary shake-up in a stale industry.
Nisan 23, 2026
Account-Based Marketing Didn’t Just Happen—It Was Engineered by a Relentless Visionary
Account-based marketing was never an accident or a buzzword; it was a deliberate, disciplined shift pioneered by Bev Burgess that B2B marketers still fail to execute properly.