IndexNow is hyped as a crawl-boosting miracle, but traffic logs and crawl data show it's a peak nothingburger. Microsoft and lazy SEO vendors are selling smoke, not results.
Everyone’s lost their minds chasing Core Web Vitals like they’re the holy grail of UX, but Google’s hiding the real user experience metric that actually moves the needle. Spoiler: it’s not LCP or CLS.
The so-called "AI-powered" features in Yoast and Rank Math are a marketing stunt. If you rely on these plugins to write or optimize your content, you're wasting time and dumbing down your site.
IndexNow promises instant SEO indexing miracles, but it’s nothing more than a lazy rebrand of existing crawl habits—peddled by Microsoft and co. as the next big thing.
PayPal’s new streaming adtech partnerships with Spectrum Reach, Tubi, and Warner Bros. Discovery promise better ad measurement but mostly serve as a cash grab disguised as innovation.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.