Social Media Week 2026 finally gave us unfiltered insights from the people who actually run social media — and it’s a brutal reality check for brands still chasing hype.
Code and Theory’s new president JJ Schmuckler is being hailed as the AI guide CMOs need, but it’s just another agency playing the tired AI transformation grift. Real AI help requires more than buzzwords.
John Ternus inherits Tim Cook’s stealthy Apple ad empire — but scaling it without losing discretion and trust is a far tougher play than most realize.
Hulu’s ‘Get Real House’ has morphed from reality TV experiment into a branded content circus, turning authentic moments into scripted sales pitches. This is what selling out looks like.
The Coalition for Innovative Media Measurement’s latest Identity Infrastructure 2.0 proposal promises to fix TV and streaming’s fractured identity problem but at a steep privacy cost.
One actionable local-SEO move per month, plus new tool releases. From the team that runs ElephantNY.